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What Other Social Media Platforms Can Professionals Use?

Now that we've gone over the big five networks you should definitely be on – LinkedIn, Facebook, Twitter, Google+, and YouTube – you should have a better understanding of a proper social media presence on the Internet. Hopefully, you've set up a profile on at least one of the major networks, have a better understanding of what they do and why you should be on them, and you've optimized your profiles so yon can grow your brand, gain new clients, and deepen your relationships with your current community.

But what about all those other networks out there? I understand, it seems like there's a new one popping up every day. So how do you decide where to spend your time and energy? Besides the main five we've already discussed, investment professionals are experimenting with a number of other social media platforms. In this chapter, I'll provide a quick overview of what these platforms are.


With more than 200 million users logging in each month and more than 60 million photos uploaded every single day, Instagram is a social force to be reckoned with. Instagram is a photo-sharing social platform where each user has a profile and can upload photos (plain or stylized) for followers to view, enjoy, like, and comment. It may seem like a simple photo-sharing site, but many businesses and advisors are using Instagram to their benefit.

One of the main keys to Instagram's marketing potential for businesses is the fact that it is, first and foremost, a mobile application. If you've kept up with any of the social media trends around the Web, you know mobile is important. Some 91 percent of American adults own a cell phone, and 50 percent of these owners download apps like Instagram. All Instagram actions occur on users' mobile devices as they go about their day.

Instagram allows users to share photos not only with their direct Instagram network, but also through their Twitter and Facebook feeds. Cross- pollinating these different networks helps simultaneously build and strengthen a following. If your Instagram network is new or small, it's okay because you can just share your photos to Facebook or Twitter if you want more eyes on a picture you've created. The same hashtag, ©mentions, liking, and commenting practices that occur on Facebook, Twitter, and LinkedIn also apply to Instagram. Because it is becoming more integrated with the traditional social platforms, it will be harder and harder to ignore Instagram in the future.

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