Step Two: Insure

Implementation of Plans

Now that you have identified your strategic plans, you need to have your “support” processes in place to carry out the organization's policy, goals, and planned objectives and targets to improve business operations.

Support is essential for the success and sustainability of your business, and needs to be managed. Applicable documentation needs to be put in place, resources and infrastructure requirements outlined, and controls implemented for documented information (IT, procedures, work instructions), communication systems, and appropriate training (knowledge, competence).

In this step, employees, contractors, and visitors are educated about the applicable risks. These may be tied to their work or to working in a safe environment, following applicable procedures or work instructions.

When incidents or accidents occur, investigations take place to ensure mediation takes place. Inspections are key to ensure ongoing conformance to requirements. Managers are to take every precaution reasonable for the protection of the workers and the company. They will determine root causes and plan to manage corrective actions related to nonconformances.

Employees also have a responsibility for the quality of their work, to prevent the occurrence of product/service nonconformity, to assist in identifying any risks tied to not only quality but also environment and health and safety, which contributes to the well-being of the organization, and to provide input about improvement.

Agent for Innovation

Innovation is crucial not only for the growth of an organization but also for the ability to sustain its viability in the competitive global marketplace. Support from everyone in the organization is needed; your culture needs to promote and live innovation as a mindset.

You as a leader must take part and have active involvement in innovation, encouraging your people to think independently and creatively to be innovative agents. When a new idea is presented by your people, how do you encourage the execution of it? How is it rewarded? What innovation has your organization done related to new products/services and value for your customer?


There are many excellent books, as well as papers on innovation. Soren Kaplan is author of the bestseller and award-winning book Leapfrogging. He, along with Derrick Palmer, are founders of InnovationPoint, and their work has assisted major organizations, such as Disney, PepsiCo, Frito-Lay, Kimberly-Clark, Red Bull, Colgate-Palmolive, Medtronics, Phillips, Hewlett-Packard, Merrill Lynch, and Wells Fargo.

A strategic innovative approach, InnovationPoint outlined in their white paper called A Framework on Strategic Innovation, “starts with the end in mind,” identifies long-term opportunities, and then “bridges back to the present.” Innovation is a systematic managed approach and needs to be a repeatable process.

Seven Dimensions of Strategic Innovation

As outlined in InnovationPoint's white paper, the seven dimensions of strategic innovation are:[1]

1. A Managed Innovation Process: Combining nontraditional and traditional approaches to business strategy

2. Strategic Alignment: Building support

3. Industry Foresight: Understanding emerging trends

4. Consumer/Customer Insight: Understanding articulated and unarticulated needs

5. Core Technologies and Competencies: Leveraging and extending corporate assets

6. Organizational Readiness: The ability to take action

7. Disciplines Implementation: Managing the path from inspiration to business impact

  • [1] For further details refer to
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