"Adds Value Standard"

At the other end of the spectrum is the “Adds value” approach. As my drone race example above highlights, at a grassroots level many niche sports have engaged enough followings that a few hundred people will quickly tune into any live media that can be shared socially. Facebook Live, YouTube Live, and before them, Livestream and Ustream, have all provided ways for people to stream without directly meeting the costs of CDN distribution.

These models have opened up webcasting for the masses, and in many instances all you need to become a citizen journalist, live on a broadcast news channel round the world, is to be in the right (or possibly wrong) place at the right time with a smartphone in your hand.

Obviously, if you are going to promote your webcast in advance, it is worth planning the production as well as you can, even if that is going to be only a Facebook Live stream.

To that end, you should be able to control a basic vision mixer, to standard-match and white-balance digital cameras, to have enough basic skill with sound engineering to isolate poorly earthed lines and to switch microphones phantom power on or off where appropriate. Over the years I have had to vision direct, audio engineer, work titles systems, point cameras and lights, and even stage manage. The web- caster is often looked at as the reason the event is being produced, so holding firm, polite, and unpanicked control of those involved throughout the event - even when the fan is turning the ceiling brown - is all part of the role.

So, when you are adding value with a low-budget webcast, do not think all you are doing is plugging it in and pressing start. You are making your client's event very important. That is why there are cameras not only documenting it but actually communicating the event to myriad people who are not present. At the end of the day - like a wedding photographer - you can really make or break a central part of an event. You have to be ready to turn your hand to every aspect of the broadcast with a cool head - be that to calm a nervous speaker who won't stay in shot, or hold a Telco to account that is routing your contribution feed the wrong way between two peerings.

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