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Home arrow Economics arrow Content Delivery Networks. Fundamentals, Design, and Evolution
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Telco and Telecoms

The Telco sector has historically remained aloof from the emerging online content delivery models, taking a more “mere-conduit” position than even the ISPs. As outlined in the comments in Chapter 7, Section 7.1, the Telcos in some ways gated themselves out of being able to competitively monetize content based on its type (other than voice minutes) through regulations that pre-dated the World Wide Web.

Once it became obvious that the vast majority of telecommunications-based businesses would be Internet based over time, the Telcos culturally shifted, and where IP used to be a part of a mixture of network service types, alongside frame-relay, ATM, and other such technologies, Telcos are today almost singular in their drive to focus on IP.

That is not to say they entirely “get it” - which is, in some ways, odd given that IP and the Internet exist within the Telcos. But much like a sports hall owner may not understand all the sports played in his hall, Telcos have typically been cautious with their own direct-to-market retail ISPs, waiting for their wholesale customers to pave the way and demonstrate how to deliver IP to markets, and then copying them.

Today's operator ISPs are now much better placed than they were and are starting to enter into premium rights negotiations already. BT Vision has been vying with Sky for premiership Ffootball rights for the past few years. Slowly but with acceleration this landscape is transforming.

 
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