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Home arrow Business & Finance arrow The art of RF (riba-free) Islamic banking and finance

The Media

We were contacted and were covered by many media outlets, including television, radio, newspapers, and magazines. These outlets included organizations such as ABC News, National Public Radio, Voice of America, Malaysian TV, the Wall Street Journal, Time magazine, the Los Angeles Times, USA Today, the Dallas Morning News, the Washington Post, the New York Times, the Chicago Tribune, Bloomberg Finance, and many other news wire services, newspapers, and magazines. It was very difficult to explain to the reporters what we do because it is very involved and required a lot of attention and concentration on the part of the correspondent. We learned that reporters are looking for “sound bites” and simple, fast statements. We also learned how to do that, but we insisted that they get a piece of paper and a pencil, and we went through the LARIBA RF finance model from A to Z. Many of them were impressed. In fact, the coverage we received was the envy of many in the field. Our competitors asked who our public relations officer was. The fact of the matter is that we never had one. We received all these calls from all these reporters without even seeking or expecting them. They must have been a gift and recognition from the “Higher Authority — God.”

The most interesting experience was a call we received from a senior business reporter, Elliot Blair Smith, at USA Today. The newspaper had published at least three articles about LARIBA. When we took the call, Smith explained that he had spent more than a year in Pakistan investigating money laundering and transfers involving terrorists. He wanted to investigate and know more about LARIBA. We explained to him in great detail what LARIBA is and what we have done at LARIBA, as a responsible American finance company that abides by the Judeo-Christian-Islamic values and the American laws. The phone call lasted more than 60 minutes. At the end of the call, he said, “Can I come to visit you?” He flew from Washington, D.C., to meet everyone at LARIBA in Pasadena, California. Over lunch, he told us that he was looking for “blood” and illegal activities and that he was extremely impressed with what he experienced. He published a wonderful article about us at LARIBA in USA Today on the front page of the Money section.[1]

  • [1] USA Today website, posted February 24, 2005, and updated February 25,2005: usatoday.eom/money/perfi/general/2005-02-24-islamic- finance-usat_x.htm.
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