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Language, Identity and Cycling in the Age of Global Media: Exploring Interpersonal Semiotics in Mult

Language, Identity and Cycling in the New Media Age Theoretical Perspectives Who Is This Book For?The New Media Age Language and New Media Language as a Social Semiotic What Is a Semiotic System?Syntagmatic and Paradigmatic Meaning Potential and Context The Three Metafunctions of Language Grammatical Metaphor Systemic Functional Grammar Resources Systemic Functional Linguistics as Discourse Analysis Genre Systemic Functional Linguistics and Multimodal Analysis Overview References Identities in the Media 'Mark, Mark, Can We Have a Word?': Narrative and Evaluation in the Media Interview Cycling and the Media Cycling Autobiography Celebrity and Identity Narrative, Evaluation and Heteroglossic Identity Mark Cavendish and the Tour de France Boy Racer An Autobiographical Account of a Press Interview A Comparison of Race Reports in a Newspaper and in a Cycling Magazine Evaluation, Appraisal and Identity Appraisal and Engagement Graduation Attitude Conclusion References Coming Clean: Framing and Identity Negotiation in the Oprah Winfrey-Lance Armstrong Interview A Multimodal Approach Lance Armstrong and the Confession Interview A Multimodal Montage Framing the Interview Apology and Contrition Evaluation and Multimodality Conclusion References Multimodality Identity in Manga: Yowamushi Pedal and the Semiotics of Japanese Comics Language and Multimodality Multimodal Research and Manga Yowamushi Pedal Outline of the Study Verbal and Visual Resources—From Graphical Representation to Genre Verbal Resources in Manga Nonintegrated Resources Conclusion References Identity and Online Communities Having a Rashomon Moment: Identity Negotiation in an Online Community Identity Negotiation and Communities Intimate and Imagined Communities Researching Online Forums Appraisal and the Exploration of Online Communities Data Selection and Ethical Concerns The Cycling Forum The Snapshot Resources for Identity Negotiation Conclusion References Making the Link: Intertextual Resources in an Online Forum Hyperlinks and the Resources of Cohesion Linking, Cohesion and Intertextuality Exploring Links in an Online Forum Data Source: An Online Forum for Cyclists Referencing Tools in the Forum Introducing Links Multimodal Resources Links and Functionality Conclusion References The Case of Franz: Identity and Carnival in Online Communities Trolling, Fake Identities and Alt.realities Bakhtin's Carnival Franz Inverting Dominant Social Norms Unbridled Parody Shared Laughter of Intimates Wearing of Masks Portrayal of the Grotesque Conclusion References Multimodality, Corporate Identity, and Market Positioning 'Hey You, Thanks for Buying Our Stuff': Language, Multimodality and Identity in Two Corporate Websites Corporate Websites Two Product Manuals The Macrostructure of Homepage Design Semiotic Interrelations Among Semiotic Resources Conclusion References 'Sixty-Eight Years on the Same B17': Brooks, Consumer Reviews and Brand Loyalty What Is a Review?Corporate Image and Consumer Loyalty Brooks and the History of the Bicycle Data Collection and Analysis Ideational Meaning Interpersonal Positioning Textual Structure in Review Narratives Conclusion References In Pursuit of Marginal Gains: Corporate Sponsorship and Brand-Building Videos Marginal Gains and Kaizen Team Sky and Its Network of Sponsors Innovation in Cycling and the Limitations of the Union Cycliste Internationale Shimano Dura-Ace Muc-Off Rapha Team Sky Videos Mario Rusty Packing Pockets The Cape Descending Rice Cakes The Physio The Wet Bag The Smoothie The Bottle Carrier Handlebar Tape The Salute Conclusion References Welcome to the GCN Show!: Community and Identity on YouTube Researching YouTube Welcome to the GCN Show Genre and Interpersonal Positioning of Global Cycling Network Video Types Registerial Cartography The GCN Show Train with GCN and Spin Class Maintenance Mondays/How-Tos (Mechanical Repairs)Global Cycling Network's 'Unboxing'Global Cycling Network's 'First Look''GCN Does Science'How a Wheel is Made Conclusion References Conclusion: Rethinking Interpersonal Semiotics in New Media

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Language, Identity and Cycling in the New Media Age
The title of this book, Language, Identity and Cycling in the New Media Age, refers to the fact that this book explores the role of language in evoking and negotiating identities within the subculture of cycling and in the broader context of the current new media age. It takes the perspective...
(Language, Identity and Cycling in the Age of Global Media: Exploring Interpersonal Semiotics in Multimodal Media and Online Texts)
Youth culture, identity, and creativity in the age of digital media
The online Directioners: virtual spaces for identity and cultural production One Direction were, by any measure, a major pop music success. The English-Irish boy band originally formed in 2010 for the British TV talent show The X Factor, subsequently signing to Simon Cowell’s record label,...
(Youth Culture and the Media: Global Perspectives)
Transing Language Identity
Language identity among students has been thoroughly investigated in the applied linguistics and composition studies literature, particularly as it pertains to so-called “second language” students. Notable studies include Chiang and Schmida (1999), Leung, Harris, and Rampton (1997), Ortmeier-Hooper...
(Translingual Identities and Transnational Realities in the U.S. College Classroom)
What Does a Translingual or Transnational Language Identity Look Like?
Canagarajah (2011) describes the way in which speakers do “translanguaging” thus: “the ability of multilingual speakers to shuttle between languages, treating the diverse languages that form their repertoire as an integrated system” (p. 401). This definition provides a good starting point for...
(Translingual Identities and Transnational Realities in the U.S. College Classroom)
Language, Identity, and Power
Jumping off from the semi-structured question protocol that focused on student experiences in the class as well as identities, ideologies, and texts, as we hoped they would, Gloria asked a Latino student about his views on mixing Spanish and English in his writing. “Do you mix Spanish and English when...
(Graduate Students Becoming Qualitative Researchers: An Ethnographic Study)
Black Language Artifact 1: Black Language & Identity
The first Black Language Artifact (Figure 3.1) was designed to initiate a conversation about Black Language and White Mainstream English at the same time of unveiling the students’ initial attitudes toward both languages. The activity, which I refer to as an attitudinal assessment, asked the students...
(Linguistic Justice: Black Language, Literacy, Identity, and Pedagogy)
Language, Identity, Power, and Culture Activity
Speakers of Black Language are often told to code-switch (use Black Language in “informal” contexts and White Mainstream English in “formal” contexts) to avoid the “consequences” that may occur from using Black Language. For this activity, I want you to examine the following recommendations...
(Linguistic Justice: Black Language, Literacy, Identity, and Pedagogy)
Irish Language Identity Linked to Standard Language or Dialect
In addition to seeing themselves first and foremost as Irish speakers, many participants also told me of the importance of promoting a more standardised version of Irish that would reflect their own backgrounds and not align them too closely with any traditional dialect with which they felt little personal...
(New Speakers of Irish in the Global Context: New Revival?)
The Chinese language identity of learners
A distinctive aspect of the identities of these intercultural individuals relates to their direct experiences of speaking Chinese, something similar to the idea of a second language (L2) identity that Benson. Barkhuizen, Bodycott and Brown (2013: 29) describe as ‘an aspect of an individual’s personal...
(Interculturality in Learning Mandarin Chinese in British Universities)
STREET CHILDREN AND SOCIAL MEDIA: Identity Construction in the Digital Age
Introduction: The Rise of Facebook Use Among Street Children This contribution aims to generate knowledge on how street children’s1 digital identity is shaped by social media. By conducting a study on the Facebook profiles and posts of 20 street children we show how street children’s Facebook...
(The Routledge Companion to Digital Media and Children)