Plant-Based Milk Products
Dairy farming and thus milk products are known to cause significant greenhouse gas emissions (Weidema et al., 2008), and are therefore seen by some consumers to be replaceable with optional milk products such as those of plant origin. Soy, rice, nut, and oat milk products are commonplace on the market and manufactured for various usability, nutritional, and convictional reasons for consumers looking for an alternative to milk of animal origin. These plant-based milk products may seem like radical innovations in terms of climate issues for the dairy industry. However, while highly market- oriented consumers approved the new and interesting benefits of the plant-based products, sustainability-oriented consumers have been willing to replace cow's milk for plant-based milks of domestic origin, entailing limited transports. The bioregional orientation of some consumers could not easily accept this kind of swap. Dairy farming and milk processing were seen as core food industries of the North, and as emblematic to culinary culture and the way of life in rural areas; for this reason, if consumed, the plant-based milk should be manufactured from domestic raw materials only (Mikkola and Risku-Norja 2014).