Philanthropic donating - it is considered a distinctive kind of volunteering (Davis Smith 2000) - is evident across all six types of volunteering. It may occur as a leisure project, exemplified in a one-off gift of money or investments in support of, for example, a building, educational program, or piece of equipment. Philanthropy becomes serious leisure when it is serial, when a person or family makes in un-coerced fashion a number of gifts over time to the same type of cause or a set of different causes (Stebbins, 2014:112).'
In serious leisure philanthropy there is significant effort and perseverance, evident in for example researching the would-be beneficiary, establishing the legal basis of the gift, and arranging for the gift to be received (e.g., ceremony, publicity). The donor’s social world includes the beneficiary, the relevant branch of the legal profession, supportive sources of money (e.g., banks, investment firms), and clients of the beneficiary (e.g., students, patrons, fans). The identity flowing from such largesse is manifested in some sort of public recognition of the donor (e.g., plaque, name on a building, written acknowledgement in a document).