iNakba and Realizing the Potential of New Media

Abstract iNakba is a trilingual—Arabic, Hebrew, and English—application based on global positioning system navigation technology. It was launched in 2014 by Zochrot (remembering in Hebrew), an Israeli nongovernmental organization, and it allows users to locate Palestinian villages that were destroyed during and after the 1948 war between Jewish forces and local and external Arab forces. Using the app, users can learn about a forgotten and denied event in Israeli collective memory. The analysis of iNakba, in line with the four unique characteristics of new media, demonstrates the potential effects of these media on the political struggles of suppressed groups, such as Palestinians living in Israel.

Keywords Nakba • iNakba • Collective memory • Palestinians • Israel • New media

Al-‘Arakeeb (or, alternatively, Al-‘Araqib), though physically demolished, had a limited self-generated media impact and now exists in the new media world on top of the mobile phone application iNakba. Launched in 2014 by Zochrot (remembering in Hebrew), an Israeli nongovernmental organization (NGO), iNakba is a trilingual—Arabic, Hebrew, and English—application based on global positioning system (GPS) navigation technology. The application allows users to locate Palestinian villages that were destroyed during and after the war between Jewish forces and local © The Editor(s) (if applicable) and The Author(s) 2016

Amit M. Schejter, N. Tirosh, A Justice-Based Approach for New Media

Policy, DOI 10.1007/978-3-319-41510-9_8

and external Arab forces following the retreat of British colonial forces from the colony of Palestine in 1948. Users of the app can locate a village and learn about its history through information that is accessible on the app. Zochrot’s goals are to “promote Israeli Jewish society’s acknowledgment of and accountability for the ongoing injustices of the Nakba,”1 and the app serves to fulfill that task.

The story of the Nakba is marginalized in Israeli collective memory, and by trying to counter this marginalization, iNakba demonstrates what the effects of contemporary media and their unique characteristics can be on the political struggles for recognition of suppressed groups—such as Palestinians living in Israel. This chapter first describes what the Nakba is and what its memory pertains to and then provides an analysis of the app in line with the four unique features of new media and how it brings about the memory of the Nakba.

 
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