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Home arrow Sociology arrow Augmented Reality : Where We Will All Live

Conclusions and Future Possibilities


Augmented reality will touch all parts of our lives, our society, and the subsequent rules we live by. As we adapt to the new capabilities and power that augmented reality bestows on us, we will have to think about things differently and give up some cherished ideas and fantasies. It will change social mores and rules, and challenge those who hold power arbitrarily.

As suggested by Raimo van der Klein, augmented reality is our seventh media experience or vehicle (Sect. 1.7.2).

Having an inconspicuous and personal augmented reality display, much like having a watch or a smartphone, that presents data in the wearer’s field of view will be the biggest step forward in how we play, work, learn and communicate since the internet and mobile phones. Augmented reality devices will enhance and expand our memory as well as become our guide, teacher, and backup record in case of, or durin emergencies.

Privacy—Is There Such a Thing Today?

As consumers embrace augmented reality, and I can’t emphasize that too much, that it won’t happen until the devices are inconspicuous and don’t call attention to themselves or the wearer, society must come to grips with a new understanding of the concept of privacy. Protesting about being photographed when in a public environment will not be defendable. We have been photographed in airports, department stores, casinos, taxi cabs, and other common places for over a decade. There is no privacy in public. Therefore, the use of augmented reality glasses that record everything you see (and everyone you see) cannot be considered violating someone’s privacy. However, the concept changes when the wearer enters what might be © Springer International Publishing AG 2017

J. Peddie, Augmented Reality, DOI 10.1007/978-3-319-54502-8_10

considered a private domain such as a private club, a home, or maybe someone’s automobile. And yet if you were in any of those places you have no assurance you are not being recorded. This is Mann’s classic philosophic argument about surveillance and sousveillance [1].

Mann argues, and correctly so in my opinion, that another person or agency can’t legitimately prevent you from recording them, if they in turn are recording you.

The issue extends to the use of facial recognition and the collection of associated information about the person whose face has been identified. People concerned about such things should remember that all that information obtained in such a way came from profiles created by the person expressing the concern. As Avram Piltch said, “You’re the one violating your own privacy” [2]. If one has a criminal record, that too is public information and available, as is your driver’s license and any other publicly issued license you might have. In many parts of the U.S., a person’s tax records can be found as well as high school and college records.

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