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Home arrow Communication arrow Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution
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The Primary Dimensions ofValue

The goal of becoming—rather than just simply being—may be unique to the human animal, and it is at the root of our behavior of engaging in new experiences of learning, of exploration, of permanent search for more. More understanding, more value. Our goals are closely tied to our purpose; that of creating objects, methods, images and ideas that will transcend our mortality, and will attest to our presence on Earth.

Plurality. The condition of being human; you cannot be human without being plural. Being human means not being alone; it also means sharing what and who you are. From the moment we are born to the moment we die, we strive not to be alone, and we will do whatever necessary not to be alone.

Ubuntu. It is the condition in which I do not exist without you. Our worth is measured in what we are worth for others, in their eyes. It is our condition of plurality. Human survival is more than just being alive; it is the quality of being alive that matters to most of us. This is why we go to school, this is why we participate in society, and this is why we build careers. We are leaving a mark for others. We are telling them what our destination was. We are asking them to continue our journey. For all of us, in the community. These are the choices we make as humans, choices that define not only the journey, but also likely, the destination.

In a first reaction to these ideas, you may feel they have nothing to do with business, with markets, or with the financial and economic system. Think inside yourself. You will discover that you want something, and you will discover that you are ready to make the choice of engaging in an exchange to get it. This is business. And the choices we make on the journey to transform ourselves are the economic system.

 
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