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Home arrow Communication arrow Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution
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Dimensions of Duality: Duality of Self

As the fabric of the physical world becomes interlaced with elements of the virtual world, reality is split in two. I do not refer to a split between reality and virtual reality—I am suggesting a split of the real and virtual self. Life in the emerging present is the challenge of living in both worlds at once. This dual life must become a union rather than a fracture, since each world lends itself to its own natural interactions and exchanges. The physical world is the arena of an intuitive pursuit of discovery, while the virtual world lends itself to thought exploration. This new paradigm will change the way we perceive the places we live in, the demands we place on our tools, and even the way that we see ourselves.

As we move forward in the Internet of Things, objects and spaces will gain the capability to communicate digitally with our receiving devices. The integration of the real and virtual world frees place from location—in the sense that now a place can do more than just 'be there,' and can mean more than just its latitude and longitude coordinates—and fill them with the capabilities of the people who bring in these places their goals and desires, and in return have a meaningful experience. To the physical attributes of places that hold meaning to people, we can now add their attributes of meaning, all in a digital form, making them searchable, filtered and organized, in ontologies of significance to people's lives. What places mean to people is not physical, but a world that exists in our collective imagination. Think of the Taj-Mahal, the Louvre, the Uffizi Palace, the Smithsonian and Disney World, to mention just a few.

 
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