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Home arrow Communication arrow Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution
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Use the Strategic Value Framework

A clear vision of the future requires a deep understanding of strategic value. The ability to concisely articulate how your product positions in the marketplace and how key activities will shape a desired future is required for strong leadership. The questions below offer a starting point for leaders to reflect on their understanding and articulation of strategic value.

  • How do I assess the strategic value of my products and services for the future?
  • How is success defined for this particular project or idea?

How do you define success influences that your team will pursue or prevent.

If there are clear, linear metrics for measuring your offerings against competitive products or industry benchmarks, then your innovation fits in the 'Fill a place' category and has low strategic value.

• Filling a place does not encourage creative thinking. If you are in a feature race with competitors, it is impossible to build a unique identity in the market place. It is important to continually question and challenge opportunities for differentiation.

 
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