Two Sides of Globalization: Global Recognition and Domestic Containment

Based on the use of culinary soft power and the recognition of culinary styles by internationally recognized institutions such as UNESCO, globally, the Japanese government pursues a strategy of cultural diplomacy, which couples the re-territorialization of popular globalized foods such as sushi with an emphasis on a culinary heritage and a quest for authenticity. Domestically, the Japanese government couples an approach of governmentality with a protectionist agricultural food policy, which encourages Japanese citizens to maintain a healthy diet based on local food products. This two-fold approach of culinary politics is deeply rooted in historical concepts of heritage preservation and educational principles of shokuiku. The objective of this two-fold approach is the containment of globalization through firm state-led culinary politics, which emphasizes a controlled form of authenticity, governmentality, and agricultural protectionism.

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