Director of Products Role Skill Set

The following set of skills, listed in alphabetical order, is essential to the Director of

Products role:

  • Analytical Skills—ability to engage in creative problem solving and draw conclusions that orient towards correction and improvement.
  • Business Skills—ability to comprehend the business context and market opportunity that drive the building of a product.
  • Decision-making Skills—ability to make sound decisions by exercising analysis and resoluteness.
  • Interpersonal Skills—ability to build strong rapport and relationships with internal and external organizations.
  • Leadership Skills—ability to exercise guidance and influence within the product management team and the company to forge commitment and consensus.
  • Mentoring Skills—ability to counsel, assist, and share knowledge and experience with teams and individuals to facilitate improved job performance.
  • Process Skills—ability to develop and implement a structured product management process that promotes a more effective execution of product management procedures and operations.

Director of Products Role Overview Table

The director of products role overview table (Table 16.6) provides the role’s general profile and a list of its key characteristics.

Table 16.6 Director of Products Role Overview Table

Attributes/Role

Director of Products

Alias

Director of Product Management

Expertise Type

Functional and domain expertise

Expertise Focus

Strategy and process expert

Essential

Function

Lead the product management team by providing overall product vision, product and market strategies, and team management

Professional

Goal

  • • Continuously guide the successful formulation and execution of the product and market strategies
  • • Achieve better consistency in the internal application of the product management discipline

Primary

Deliverables

Business case, market plan, Market Requirements Document (MRD)

Support

Deliverables

Product launch plan, value documents

Internal

Interfaces

Sales, MarCom, corporate marketing, engineering

External

Interfaces

Customers, partners

Education

Graduate degree (BA, but very often an MBA degree)

Mindset

Conceptual, formalized, creative

Skill Set

[Skills listed in the Role Skill Set section]

 
Source