Association and dissociation

Table 2.31 shows that China and the United States are the two participants most frequently associated (10% each) and dissociated (10% each) among the social actors. The other actors that are dissociated include Europe and the world, at 5% each.

In issues related to the environment, China and the United States are depicted to be associated with each other. For instance:

  • 1. Chimerica: Two against the rest of the world G2C
  • 2. Copenhagen Climate Summit: USA and China ally themselves A4C

against Europe

Table 2.31 Association/dissociation in frequency and percentage (Der Spiegel)

Re presen tational category: association vi dissociation

Social actors

Chinese

Non-Chinese

China

US

Germany

Europe

Japan

West

World

Africa

1 Association

No.

2

2

0

0

0

0

0

0

%

10

10

0

0

0

0

0

0

2 Dissociation

No.

2

2

0

1

0

0

1

0

%

10

10

0

5

0

0

5

0

From the lexical perspective, the term 'Chimerica’ in headline G2 is merely a portmanteau comprising the linguistic blending of two words ‘China’ and ‘America’ to coin a new word. However, it is a meaningful one since it symbolises an inseparable relationship between two individual words. Through the use of the quantifier ‘two’, it plays a crucial role as it further emphasises that the enclosed group is exclusive to the Chinese social actor and American social actor only, much to the exclusion of all the others.

Personalisation and impersonalisation

Table 2.32 shows that the Chinese actors are personalised at a frequency of 10%, in comparison to the American actors at 5%. The abstraction and objectivation of the Chinese actors transpire at a frequency of 15% each.

The Chinese actors are personalised when they are depicted as ‘investors’ (G19C) and ‘saviour’ (G20C) in Germany and the eurozone, but are abstracted through the use of abstract expressions ‘u-turn’ (G4C), ‘China dashes hopes’ (G9C) and ‘China’s unquenchable hunger’ (G15C) that portray an image of a greedy China that reverses its political policy and has disappointed over its currency. The analysis of the objectivation of the Chinese actors shows that metonymical references are made in association with China’s manufacturing industry through ‘cheap exports’ (G3C) and ‘the world’s factory’ (G8C), while references are made to China’s non-market-based economy through ‘state- owned enterprises’ (G15C). Among the non-Chinese actors, the American participants are the only ones that are personalised, through ‘Harvard professor’ (G10C). This has the effect of endearing them to the readers due to the ‘human’ aspect of the ‘professor’.

 
Source
< Prev   CONTENTS   Source   Next >