Table of Contents:


  • 1 ‘There are no theoretical underpinnings to the creative problem solving process.’ Discuss.
  • 2 Differentiate between divergent and convergent thinking. What role do both play in the creative problem solving process?
  • 3 How would you explain the essence of the cognitive theory of creativity?
  • 4 Explain the relevance of scripts, deltacts, and MOPs to how memory is stored and retrieved from memory.

5 Simonton (2017) points out that there is no dearth of alternative definitions of creativity. Why should this be the case?


Dacey, J.S. (1989) Fundamentals of Creative Thinking, Lexington, MA: Lexington Book.

Gregg, H. (2013) ‘Perception and perceptual illusions’, Psychology Today. Retrieved from


Guilford, J.P. (1967) The Nature of Human Intelligence, New York: McGraw-Hill.

Guilford, J.P. (1975) ‘Creativity: a quarter century of progress’, in LA. Taylor and J.W. Getzels (eds), Perspectives in Creativity, Chicago, IL: Aldine. 37-59.

Henry, J. (1991) The Creative Manager, London: SAGE.

Herrmann, N. (1990) The Creative Brain, Lake Lure, NC: Brain Books.

Koestler, A. (1964) The Act of Creation, New York: Penguin Books.

McClelland, J.L. (1981) ‘Retrieving general and specific information from stored knowledge of specifics’, in Proceedings of the Third Annual Meeting of the Cognitive Science Society, 170-172.

Rickards, T. (1988) ‘Creativity and innovation: a transatlantic perspective’, in Creativity and Innovation Year-Book, Manchester: Manchester Business School.

Schank, R. and Abelson, R. (1977) Scripts, Plans, Goals and Understanding: An Enquiry into Human Knowledge Structure, Hillsdale, NJ: Lawrence Erlbaum.

Shugen, W. (2002) ‘Framework of pattern recognition model based on the cognitive psychology’, Geo-spatial Information Science, 5(2), 74-78.

Simonton, D.K. (2017) ‘Big-C versus little-c creativity: definitions, implications, and inherent educational contradictions’, in Beghetto, R. and Sriraman, B. (eds), Creative Contradictions in Education. Creativity Theory and Action in Education, vol 1. Cham, Springer. 3-19.

Sternberg, R.J. and Lubart, T.I. (1995) Defying the Crowd, New York: Free Press.

Weisberg, R.W. (1986) Creativity’, Genius and Other Myths, New York: W. H. Freeman.

Wertheimer, M. (1945) Productive Thinking, New York: Harper & Row.

Further reading

Amabile, T.M. (2013) ‘Componential theory of creativity’, In Kessler, E.H. (ed.), Encyclopedia of Management Theory, SAGE, London, 134-139.

Hong, T.S. and Proctor, T. (2015) ‘Exploration of a creative problem solving technique’, in Sidin, S. and Marai, A. (eds), Proceedings of the Academy World Marketing Congress Developments in Marketing Science. Kuala Lumpur

Olteteanu, Ana-Maria (2015) “Seeing as’ and Re-representation: their relation to insight, creative problem-solving and types of creativity’, in Besold,

T., Kuhnberger, K.-U., Schorlemmer, M. and Smaill, A., Proceedings of the Workshop ‘Computational Creativity, Concept Invention, and General Intelligence’, Osnabruc, Publications of the Institute of Cognitive Science, vol. 02-2015.

Proctor, T. (1996) ‘Paradigm shift: a new perspective involving analogical thinking’, Management Decision, 34(7), 33-38.

Runco, M.A. (2010) ‘Divergent thinking, creativity and ideation’, in Kaufman, J.C. and Sternberg, R.J. (eds), The Cambridge Handbook of Creativity’, Cambridge, UK: University Press, 413-446.

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