Q10 What are some additional resources to guide a personal and professional ethics journey?

1 have my favorite personal resources, although this is not an exhaustive list. A simple Google search, or even searching in your social media communities, will give you numerous resources on ethics education. Asking peers and colleagues and other business professionals is one of the best ways to find the resources that are the most helpful. Crowdsourcing, whether it is on a blog, Twitter, Linkedln or Facebook, will also offer up any number of trusted sources.

When searching and crowdsourcing, here are three organizations that all have a detailed Code of Ethics or have a Code of Ethical Conduct.

  • • The Public Relations Society of America (PRSA) Code of Ethics. You do not have to be a member of PRSA to access their Code of Ethics, which is available on the organization’s website. The ethics area is comprehensive with downloadable case studies relating to professional conduct and content issues, as well as digital issues and organizational issues to avoid. In addition, professionals can access an ethics quiz to test their ethical choices and an ethics on-demand webinar.10
  • • The American Marketing Association (AMA) Statement of Ethics. The AiMA dedicates an area of their website to ethical conduct, which includes a Statement of Ethics, ethical norms, and a detailed breakdown on ethical values and implementation of these professional standards. The AMA expressly states, “As marketers, we recognize that we not only serve our organizations but also act as stewards of society in creating, facilitating and executing the transactions that are part of the

„ »11 greater economy.

• International Association of Business Communicators (IABC) Professional Conduct. The IABC wants its members to know that they have a responsibility to society through the delivery of communication that has “the potential to influence economies and affect lives.” Their Code of Ethics stands as a guide for both personal and professional conduct.

Members of IABC are required to sign an ethical conduct statement and have access to resources and assistance through an Ethics Committee.12

Please, do not stop here with these professional resources. One simple “ask” on Facebook, Linkedln or Twitter will deliver a number of peer and crowd-sourced options to help you.

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