SUPPORTING THE STRATEGIC DECISION USING BIG DATA
The decision-making process is the heart of the administrative process. The success of the institution or government sector depends to a large extent on the ability and efficiency of the administrative leadership to make appropriate management decisions. The decision-making begins with data collection, processing, and debriefing. Many large corporations and government sectors rely on big and complex data analysis. Management and analytics cannot be processed with a single tool on work with classical data processing applications.
It is known that collecting data and information helps to accurately characterize the problem and analyze it to achieve accurate results, so it was necessary to adopt an administrative system that includes the analysis of huge data.
The government sector and large companies use the big data analysis system in order to :
- • Improve internal processes such as risk management, customer relationship management, and logistic improvement of old products and services.
- • Improvement of new products and sendees, taking advantage of the information, and presenting the right offers to customers at the right time.
Assume that the ministry of education decided to open or close a school in a particular area. So, the ministry should use data from outside the ministry to know the application’s population concentration outside the working hours. For example, the use of telecommunication companies’ data on the number of phones connected in the telecommunication tower in a particular region allows them to analyze the users’ data to determine the concentration of the target age group in this region. It also compares with the official statistics and links with the data of housing programs and the calculation of citizens who are entered in the official statistics and compares with the data of users joined in the program.
When there is a difference in conflict, it is analyzed to find out the cause. The bottom line is that we live in a world built with permanent terabytes of data. It is gr owing steadily because of the programs that arise every day and the technological means that data are made available for use anywhere and anytime. In addition to changing social culture, all of this contributes to an unlimited number of data. Many are free to exist in networks and virtual spaces industry unstructured, structured, and half-structured.
Institutions today must seed to create the first culture that accommodates these transformations and also create analytical by linking these data to the relationship that contributes to providing information. The UN, represented by the economic and social council, noted in its reports that the basis for development and statistics for 2017 must be based on bid data and analysis.