In this chapter, we have presented a qualitative analysis of Euronews’ intent and practice in immersive journalism through producing 360-degree videos. The data material demonstrates how Euronews uses readily available consumer technology in their experimental approaches towards immersive journalism with 360-degree lightweight cameras. Moreover, the bureau has systematically integrated 360-degree video production into their already existing workflows and trained their journalists and video editors in the new necessary skills. Through an analysis of 95 360- degree videos, we have identified how the 360-degree videos are far less editorially directed than their flat video equivalents, which offers a room of opportunity for the consumer to choose what to watch in the virtual environment. The analysis took into consideration the role of the journalist, topics of coverage, and context in which the 360-degree video is presented. We critically discussed how the medium may be used to fiilfill sensation criteria and how the 360-degree videos are less contextualized than their flat video equivalents. Based on the datasets investigated in this study, we conclude that the biggest obstacle to ubiquitous immersive journalism news dissemination is still the time-consuming aspects of the 360-degree productions. By integrating such productions with already existing workflows, time expenditure is minimized as far as possible. Issues of time and cost are, however, still a challenge in journalism as a whole and become more evident when adopting and experimenting with new media for news dissemination. Further, the added value of such simplified, centrally edited 360-degree videos could still be questioned. Editors and journalists need time to develop formats and get a feel for the topics that are more suited for the medium than others. Such issues might partly explain why small and medium-sized news organizations tend to hesitate when it comes to investing heavily in the further development of immersive journalism.
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