The Music Export Business


Music exports and cultural policyThe “Creative” ArtistMusic-Media TechnologiesMusic exports and trade in creative goods/servicesNational Structures, Global FrameworksMusic Exports and Soft PowerMethodologyResearch limitationsConclusion: “Born Global”?NotesReferencesThe economics of music exportsIntroductionInternational music trade flowsHow large are global music exports?Where is export income generated?How is export income distributed within the industry?How is export income distributed among artists?Labour markets for musiciansBarriers to foreign market entry for artistsThe value of music awardsImpact of digital streaming and download servicesSpotifyApple MusicYouTubeImpact on record labelsImpact on managers and artistsThe value of YouTube and Spolify exposureIncreasing importance of playlistsImpact on other sectorsMillennials and emerging marketsImpact on international royalty collectionFuture developmentsConclusionReferencesMusic entrepreneurs and export readinessMusic entrepreneurshipThe music entrepreneur management teamStrategic planningRisk and trustExport activitiesExport readinessChallenges and advantagesCase study: Courtney BarnettFinancial outcomes: Discussion of Export Strategies surveyConclusionNotesReferencesNetworking at music industry export eventsIntroductionKnowing your networksGatekeepers and intermediariesBypassing gatekeepersInternational market events: An overviewSXSW, USA: March 2017MIDEM, France: June 2016The Great Escape, UK: May 2016Sounds Australia, networking and showcasingThe intensity of international eventsConclusionReferencesCase study: AustraliaIntroductionPolicy historiesSounds AustraliaGovernance and fundingState-industry collaborationsNation, identity, soundsMeasuring outcomesScenes and genresFuture challengesTourismTechnologiesConclusionNotesReferencesNational case studies, export schemes and policiesIntroduction: Models and mechanismsThe Patron model: United KingdomThe Architect model: FranceThe Engineer model: South KoreaThe Elite Nurturer model: Canada, South Korea, SwedenThe Facilitator modelThe economic and cultural caseDomestic infrastructureConclusionNoteReferencesBorn globalIntroduction“Born global”?National models and perspectivesPolicy implicationsCoda: Exports and COVID-19ReferencesAppendix 1: Interview listAppendix 2: Australian music industry exports surveyAppendix 3: Music export snapshots
 
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