Employer Branding for Competitive Advantage: Models and Implementation Strategies

Modeling Drivers of Employer Branding: Agile Role of HRIntroductionMeaning and DefinitionLiterature ReviewResearch MethodologyConclusionReferencesAssessing the Validity of Employer Branding and Predicting Its Talent-Oriented Outcomes: An Employee’s PerspectiveIntroduction: Employer Branding as a New DimensionObjectives of the StudyThe objectives of the study were toEmployer Branding in Indian ContextConceptual Framework and Hypotheses DevelopmentH1: Employer branding significantly affects talent managementResearch Design and MethodologyData AnalysisScale Purification: Exploratory Factor AnalysisResultsScale Validation: Confirmatory Factor AnalysisReliabilityValidityCommon Method VarianceStructural Equation Modeling (SEM)DiscussionManagerial ImplicationsLimitations of the Study and Future Research DirectionConclusionReferencesThe Role of Employer Branding in the Creation of Powerful Corporate BrandsIntroductionThe Corporate BrandIntegrating Employer Branding with Corporate BrandingEmployer Branding, Psychological Contract, and Psychological OwnershipRole of Employees in Corporate BrandingSignificance of Having Committed Employees for a Corporate BrandConclusionReferencesToward an Integration of the Collaborator's Experience in the Digital Management of the Employer BrandIntroductionToward Digitalization of Employer Brand ManagementA Study in Customer Relationship Centers in MoroccoContext and Field of ResearchFrom a Digital Employer Branding Mastered by Companies …… to the Integration of Employees into the Digital Employer BrandingDiscussionConclusionNotesReferencesEmployer Branding and Social Media: The Case of World’s Best EmployersIntroductionTheoretical BackgroundLiterature ReviewData and MethodologyAnalysisEmployer Value PropositionsCorrespondence AnalysisDiscussion and Managerial ImplicationsConclusion and Future Research RecommendationsReferencesCorporate Social Responsibility to Corporate Environment Ready: A Paradigm Shift to Organizational BrandingIntroductionLiterature Review: A Brief StoryCSR by Indian Companies: An Overview of Selected CompaniesObjectives of the StudyResearch MethodologyCorporate Environment Ready ModelCarroll’s ModelHalal’s ModelAckerman’s ModelThe Elements of the CER ModelFindingsSuggestionsConclusionReferencesBranding through WorkforceIntroductionBrandingEmployee BrandingDefinitions of Employee BrandingProcess of Employee BrandingInternal SourcesExternal SourcesImportance of Psychological Aspects in Employee BrandingEmployee Banding and Brand ImageTechniques for Employee Brand ImageBranding through WorkforceLimitation of Branding through WorkforceConclusionReferencesImpact of Knowledge Management on Employee Satisfaction in Nepalese Banking SectorIntroductionLiterature ReviewMethodologyResearch DesignPopulation and SampleNature and Sources of DataInstruments and SurveyMethods of AnalysisDemographic Profile of the RespondentsResults and DiscussionChecking the Measurement Model MeansStructural ModelModeration AnalysisModeration effect of Gender on Knowledge Acquisition to Employee SatisfactionModeration effect of Gender on Knowledge Sharing to Employee SatisfactionModeration effect of Gender on Knowledge Creation to Employee SatisfactionModeration effect of Gender on Knowledge Storage to Employee SatisfactionModeration effect of Gender on Knowledge Retention to Employee SatisfactionDiscussionConclusionImplicationsManagerial ImplicationsResearch ImplicationsFuture Research ImplicationsReferencesStrengthening Employer Branding with Corporate : Social ResponsibilityIntroductionEmployer BrandingMeaning and DefinitionInternal Employer BrandingExternal Employer BrandingEmployer Branding and Employee GratificationImportance of EBEmployer Value Propositions (EPV)Linking with CampusMotivational FactorsCreative Marketing TeamFeedback and ResearchStatisticsCorporate Social ResponsibilityMeaning and DefinitionCompany Act 2013CSR PillarsCorporate Social Responsibilities toward Various StakeholdersCorporate Social Responsibility and BrandingEmployer Branding and Corporate Social ResponsibilityConceptRelationship between EB and CSRSignificance of EB and CSRIncrease Organizational Social Behavior and Strengthen the Employer–Employee RelationBoost Employee Identity with the OrganizationEnhance Employee Retention and Organizational AssuranceDevelop Employee Engagement and PerformanceMore Appealing Company Culture to Prospective EmployeesFacts and FiguresSignaling TheorySocial Identity TheoryConclusionNotesReferencesEnhancing Employee Happiness: Branding as an Employer of ChoiceIntroductionTheoretical Background and Literature ReviewLinking Perceptions of Organisational Virtuousness with Employer BrandingLinking Employee Happiness and Perceptions of Employer BrandingLinking Perceptions of Organisational Virtuousness and Employee HappinessMediating Role of Employee Happiness in the Link between the Perceptions of Organisational Virtuousness and Employer BrandingMethodsSample and ProcedureMeasuresResultsHypotheses TestingDiscussion, Conclusion and ImplicationsLimitations and Future DirectionsReferencesTechno Innovative Tools for Employer Branding in Industry 4.0IntroductionEmployer BrandingReview of LiteratureEmployer BrandingHuman Resource Management and Industry 4.0Objective of the StudyConceptual FrameworkConceptual Model: Integration of Technology in HR Functions for Enhancing Employer Branding in Industry 4.0ConclusionReferencesImpact of Employer Branding on Customer Acquisitions and Retentions: A Case Study of Microsign ProductsIntroductionEmployer BrandingCorporate Image and Corporate BrandSpecially-abledMicrosign ProductsMicrosign HistoryMicrosign Other CSR ActivitiesLiterature ReviewSpecially-abled and CSREmployer BrandingCorporate Image and Corporate BrandCustomer Acquisitions and RetentionsMicrosign Specially-abled Workforce and CSRMicrosign Employer BrandCorporate Image, Corporate Brand, Customer Acquisitions and RetentionsConclusionContribution to TheoryContribution to PracticeLimitations of the StudyFuture DirectionsReferencesIndex
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