Experiences in Canada and Sri Lanka in engaging citizens and various levels of government for effective One Health interventions related to wildlife have demonstrated some degree of success, but more can be done. Honestly engaging key stakeholder communities and ensuring they are involved in decision-making and implementation regarding highly valued ecosystem components, such as wildlife, is critical to success. Adopting adaptive management as a strategy for managing disease issues in wildlife in a One Health context helps ensure successful and long-lasting positive outcomes for all sectors of society, including wildlife, domestic animal, and human populations. Managing disease in wildlife populations is often portrayed as a two-sided, zero sum battle where one sector must lose something to allow' for positive outcomes in another sector. Experience in dealing with rabies surveillance and bovine ТВ control demonstrates that this does not have to be the case. Approaches that can benefit wildlife, domestic animals, and humans can be achieved if the practices outlined in this chapter are adopted and put in place for the long term. Strong leadership from government agencies, non-governmental organizations, and citizens will be necessary. This can happen with meaningful engagement at a local level where shared solutions are emphasized over drastic options which often only benefit one sector or group. Relationships are complicated and we should always expect a range of responses, but starting with those that are willing to engage and building trust through effective communication and knowledge sharing can result in transformative approaches that produce win-win scenarios.
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17 Navigating Social Norms