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A short course of lectures
«Global Business Strategy»





ChinaShiseido's Global BusinessEmergence of Threats Associated with Rise of Emerging EconomiesA Company with Balanced“Hardware,”“Software,” and“Regions”Market-Driven R&D in Maruti SuzukiForeign R&D Activities of Japanese CompaniesMarketing Theory in Global Business ContextSignificance of This Case Study and Suggested QuestionsBusiness Models That Are Difficult to Be ImitatedStructure of This BookSelecting a Destination CountryInstitutional VoidsManagement Strategies for Global BusinessesInfrastructure Exporting as a Systems Integration BusinessWholly Owned Subsidiary or Joint Venture with Local CompaniesIndia: The Steady Progress of a Democratic StateComparison of Political SystemsNSTDA and R&D Activities of Japanese Firms in ThailandMahindra & MahindraChanges in the Global Economic EnvironmentBackground of Neemrana Industrial ParkHyundai Motor India (HMI) LimitedMerits and Demerits of Foreign R&D CentersGovernments as Alliance Partners in PPP Infrastructure BusinessesChina's Cosmetics Market and Shiseido's China ExpansionMultinationals' R&D in China and India Main Themes of This Case Study and Points for ConsiderationBackground and Status of Expansion in NeemranaProduct Architecture and Technological Catch-UpFactory OperationsReverse InnovationIs China a Market or a Factory?Global Strategies and Differences in Internal and External Business EnvironmentsCorporate Timeline and OverviewHitachi Construction Machinery (China) Co., LtdPost-joint Venture ManagementChina's Business Environment and Its RisksMarket Analysis Examples: China and IndiaOrganizational Management of Local R&D CentersGlobal Strategies for Emerging CountriesR&D Objectives and Regional DiversityII Fundamentals of Strategic PlanningIndiaCreation of a Joint VentureSteps in Marketing StrategyGlobal Strategy ImplicationsThailand's National Science and Technology Development Agency and Japanese FirmsI Global Business StrategyDMIC: Delhi Mumbai Industrial CorridorStrengthening Cost CompetitivenessBackgroundMarketing, Planning, and Execution: The 4PsComparison of Economic Institutions in China and IndiaScope of Management StrategySuzuki Motors Corporation and Its Overseas BusinessIndia's Automotive Industry: Huge Opportunities and Increasing CompetitionDirections of Global StrategiesSignificance of This Case Study and Suggested QuestionsNew Business Model as Response to Competition from Emerging EconomiesGlobal Strategy and Marketing in Emerging CountriesTata MotorsStrategy Integration at the Global Level Companies Operating at Neemrana Industrial ParkThailand as a Business DestinationToyota Kirlroskar MotorsOverviewThe Bottom of the Pyramid BusinessShiseido Marketing in China Honda SielRisk Factors in Indian Industrial Parks and Expansion into the Indian MarketThailand's R&D Environment from the Perspective of Foreign FirmsInternational R&D Management India's Neemrana Industrial Park for Japanese FirmsNeed for Strategies to Respond to Local NeedsCreating Strong Business Models That Discourage Catch UpRelation ship Between Headquarters and Local EntitiesDifferen ces Due to the Nationalities of Foreign FirmIs the Premium Market a Volume Zone?Products and Services for “Good-Enough” Product MarketsSignificance of This Case Study and Suggested QuestionsHitachi Construction Machinery: Becoming a Wholly Owned Chinese EntityMarketing Strategy in ChinaThe Smart Factory Concept at Neemrana Industrial ParkOverviewValue Chains and Global StrategyThailand's Science and Technology Policy and a NSTSDA OverviewAlliance Forms and Management MethodsPerspective of Global Business StrategiesAlliance-Based Global Strategy OverviewSuzuki Motor's Expansion in India Shiseido ThailandThe Global Economic Forecast for 2030Global and Chinese Construction Machinery MarketsComparative Institutional Analysis of China and IndiaDissolution of the Joint Venture and the Move to a Wholly Owned SubsidiaryMoving from a “Product-Centric” to a“Customer Value” ModelReferenceCompetition with Western BrandsImportance of This Case Study and Suggested QuestionsConcepts of Corporate Management Strategy TheorySuzuki's Business in IndiaPolyplastics Technical Solution CenterImportance of Informal InstitutionsComparison of Economic SystemsDiversity in Overseas EntitiesMain Points of This Text and Remaining TopicsManagement Strategies Integrated at the Global LevelChina: State-Led Strategic Foreign Investment PoliciesThe Three Cs and SWOT Analysis in Management StrategyKnowledge Management in Global CorporationsIndia's Industrial InfrastructureActivities of Foreign R&D CentersReverse Innovation at GE HealthcareOrganizational Structure Within Global CorporationsLong-Term Economic Growth by CountryCompetitiveness Rankings: IMD's World Competitiveness YearbookSupply Chain Creation and Local Development InfrastructureR&D Internationalization Theory
 
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