Global Business Strategy

Is the World Flat?Global Strategies for Emerging Countries Perspective of Global Business Strategies Directions of Global Strategies Products and Services for “Good-Enough” Product Markets Strengthening Cost Competitiveness Creating Strong Business Models That Discourage Catch Up Need for Strategies to Respond to Local Needs Management Strategies Integrated at the Global Level Structure of This Book References I Global Business Strategy Management Strategies for Global Businesses Introduction Concepts of Corporate Management Strategy Theory Scope of Management Strategy The Three Cs and SWOT Analysis in Management Strategy Global Strategies and Differences in Internal and External Business Environments Is China a Market or a Factory?Value Chains and Global Strategy Relation ship Between Headquarters and Local Entities Summary References Changes in the Global Economic Environment Introduction Long-Term Economic Growth by Country The Global Economic Forecast for 2030 Competitiveness Rankings: IMD's World Competitiveness Yearbook Summary References Comparison of Economic Institutions in China and India Introduction Comparative Institutional Analysis of China and India Overview China: State-Led Strategic Foreign Investment Policies India: The Steady Progress of a Democratic State Comparison of Political Systems Comparison of Economic Systems Global Strategy Implications Institutional Voids Importance of Informal Institutions References New Business Model as Response to Competition from Emerging Economies Emergence of Threats Associated with Rise of Emerging Economies Moving from a “Product-Centric” to a“Customer Value” Model Product Architecture and Technological Catch-Up Business Models That Are Difficult to Be Imitated Infrastructure Exporting as a Systems Integration Business Conclusion References India's Neemrana Industrial Park for Japanese Firms Introduction Background of Neemrana Industrial Park DMIC: Delhi Mumbai Industrial Corridor India's Industrial Infrastructure Companies Operating at Neemrana Industrial Park Background and Status of Expansion in Neemrana Factory Operations Risk Factors in Indian Industrial Parks and Expansion into the Indian Market The Smart Factory Concept at Neemrana Industrial Park Significance of This Case Study and Suggested Questions II Fundamentals of Strategic Planning Alliance-Based Global Strategy Introduction Wholly Owned Subsidiary or Joint Venture with Local Companies Alliance Forms and Management Methods Governments as Alliance Partners in PPP Infrastructure Businesses Conclusion References Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity Introduction Hitachi Construction Machinery (China) Co., Ltd Background Creation of a Joint Venture Dissolution of the Joint Venture and the Move to a Wholly Owned Subsidiary Post-joint Venture Management China's Business Environment and Its Risks Global and Chinese Construction Machinery Markets A Company with Balanced“Hardware,”“Software,” and“Regions”Importance of This Case Study and Suggested Questions Reference Marketing Theory in Global Business Context Global Strategy and Marketing in Emerging Countries Steps in Marketing Strategy Marketing, Planning, and Execution: The 4Ps Market Analysis Examples: China and India Is the Premium Market a Volume Zone?The Bottom of the Pyramid Business Conclusion References Shiseido Marketing in China Introduction Corporate Timeline and Overview Shiseido's Global Business China's Cosmetics Market and Shiseido's China Expansion Marketing Strategy in China Competition with Western Brands Significance of This Case Study and Suggested Questions References International R&D Management Introduction Foreign R&D Activities of Japanese Companies R&D Internationalization Theory Merits and Demerits of Foreign R&D Centers Activities of Foreign R&D Centers Selecting a Destination Country Reverse Innovation Conclusion References Multinationals' R&D in China and India Introduction China Overview R&D Objectives and Regional Diversity Differen ces Due to the Nationalities of Foreign Firm India Overview Market-Driven R&D in Maruti Suzuki Reverse Innovation at GE Healthcare Organizational Management of Local R&D Centers Conclusion References Thailand's National Science and Technology Development Agency and Japanese Firms Introduction Thailand as a Business Destination Thailand's Science and Technology Policy and a NSTSDA Overview NSTDA and R&D Activities of Japanese Firms in Thailand Shiseido Thailand Polyplastics Technical Solution Center Thailand's R&D Environment from the Perspective of Foreign Firms Main Themes of This Case Study and Points for Consideration References Suzuki Motor's Expansion in India Introduction Suzuki Motors Corporation and Its Overseas Business Suzuki's Business in India Supply Chain Creation and Local Development Infrastructure India's Automotive Industry: Huge Opportunities and Increasing Competition Hyundai Motor India (HMI) Limited Tata Motors Mahindra & Mahindra Toyota Kirlroskar Motors Honda Siel Significance of This Case Study and Suggested Questions References Strategy Integration at the Global Level Main Points of This Text and Remaining Topics Knowledge Management in Global Corporations Diversity in Overseas Entities Organizational Structure Within Global Corporations Conclusion References