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Global Business Strategy





Is the World Flat?Global Strategies for Emerging CountriesPerspective of Global Business StrategiesDirections of Global StrategiesProducts and Services for “Good-Enough” Product MarketsStrengthening Cost CompetitivenessCreating Strong Business Models That Discourage Catch UpNeed for Strategies to Respond to Local NeedsManagement Strategies Integrated at the Global LevelStructure of This BookReferencesI Global Business StrategyManagement Strategies for Global BusinessesIntroductionConcepts of Corporate Management Strategy TheoryScope of Management StrategyThe Three Cs and SWOT Analysis in Management StrategyGlobal Strategies and Differences in Internal and External Business EnvironmentsIs China a Market or a Factory?Value Chains and Global StrategyRelation ship Between Headquarters and Local EntitiesSummaryReferencesChanges in the Global Economic EnvironmentIntroductionLong-Term Economic Growth by CountryThe Global Economic Forecast for 2030Competitiveness Rankings: IMD's World Competitiveness YearbookSummaryReferencesComparison of Economic Institutions in China and IndiaIntroductionComparative Institutional Analysis of China and IndiaOverviewChina: State-Led Strategic Foreign Investment PoliciesIndia: The Steady Progress of a Democratic StateComparison of Political SystemsComparison of Economic SystemsGlobal Strategy ImplicationsInstitutional VoidsImportance of Informal InstitutionsReferencesNew Business Model as Response to Competition from Emerging EconomiesEmergence of Threats Associated with Rise of Emerging EconomiesMoving from a “Product-Centric” to a“Customer Value” ModelProduct Architecture and Technological Catch-UpBusiness Models That Are Difficult to Be ImitatedInfrastructure Exporting as a Systems Integration BusinessConclusionReferencesIndia's Neemrana Industrial Park for Japanese FirmsIntroductionBackground of Neemrana Industrial ParkDMIC: Delhi Mumbai Industrial CorridorIndia's Industrial InfrastructureCompanies Operating at Neemrana Industrial ParkBackground and Status of Expansion in NeemranaFactory OperationsRisk Factors in Indian Industrial Parks and Expansion into the Indian MarketThe Smart Factory Concept at Neemrana Industrial ParkSignificance of This Case Study and Suggested QuestionsII Fundamentals of Strategic PlanningAlliance-Based Global Strategy IntroductionWholly Owned Subsidiary or Joint Venture with Local CompaniesAlliance Forms and Management MethodsGovernments as Alliance Partners in PPP Infrastructure BusinessesConclusionReferencesHitachi Construction Machinery: Becoming a Wholly Owned Chinese EntityIntroductionHitachi Construction Machinery (China) Co., LtdBackgroundCreation of a Joint VentureDissolution of the Joint Venture and the Move to a Wholly Owned SubsidiaryPost-joint Venture ManagementChina's Business Environment and Its RisksGlobal and Chinese Construction Machinery MarketsA Company with Balanced“Hardware,”“Software,” and“Regions”Importance of This Case Study and Suggested QuestionsReferenceMarketing Theory in Global Business ContextGlobal Strategy and Marketing in Emerging CountriesSteps in Marketing StrategyMarketing, Planning, and Execution: The 4PsMarket Analysis Examples: China and IndiaIs the Premium Market a Volume Zone?The Bottom of the Pyramid BusinessConclusionReferencesShiseido Marketing in China IntroductionCorporate Timeline and OverviewShiseido's Global BusinessChina's Cosmetics Market and Shiseido's China ExpansionMarketing Strategy in ChinaCompetition with Western BrandsSignificance of This Case Study and Suggested QuestionsReferencesInternational R&D Management IntroductionForeign R&D Activities of Japanese CompaniesR&D Internationalization TheoryMerits and Demerits of Foreign R&D CentersActivities of Foreign R&D CentersSelecting a Destination CountryReverse InnovationConclusionReferencesMultinationals' R&D in China and India IntroductionChinaOverviewR&D Objectives and Regional DiversityDifferen ces Due to the Nationalities of Foreign FirmIndiaOverviewMarket-Driven R&D in Maruti SuzukiReverse Innovation at GE HealthcareOrganizational Management of Local R&D CentersConclusionReferencesThailand's National Science and Technology Development Agency and Japanese FirmsIntroductionThailand as a Business DestinationThailand's Science and Technology Policy and a NSTSDA OverviewNSTDA and R&D Activities of Japanese Firms in ThailandShiseido ThailandPolyplastics Technical Solution CenterThailand's R&D Environment from the Perspective of Foreign FirmsMain Themes of This Case Study and Points for ConsiderationReferencesSuzuki Motor's Expansion in India IntroductionSuzuki Motors Corporation and Its Overseas BusinessSuzuki's Business in IndiaSupply Chain Creation and Local Development InfrastructureIndia's Automotive Industry: Huge Opportunities and Increasing CompetitionHyundai Motor India (HMI) LimitedTata MotorsMahindra & MahindraToyota Kirlroskar MotorsHonda SielSignificance of This Case Study and Suggested QuestionsReferencesStrategy Integration at the Global Level Main Points of This Text and Remaining TopicsKnowledge Management in Global CorporationsDiversity in Overseas EntitiesOrganizational Structure Within Global CorporationsConclusionReferences
 
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