Hospitality Management and Digital Transformation: Balancing Efficiency, Agility and Guest Experienc


I. Digital technology advancements, digital disruption, and digital business transformationIntroduction and need for this bookIntroductionNeed for this bookResearch for this bookHow to use this bookManagersInstructorsStudentsResearchersNotesIT, information systems, strategic information systems, and digital technologiesIntroductionInformation systemsComponents of an information systemRoles of information systemsTypes of information systemsInformation technology and information communications technology (ICT)Strategic information systems and digital technologiesStrategic information systemsDigital technologiesImplications for hospitality and leisure managersGoogle and reflectDiscussion questionsNotesDigital technology advancements and digital disruption: game-changing opportunities and existential threatsIntroductionDigital technology advancements and digital disruptionDigital technology advancementsDigital technology advancements as a source of digital disruptionUnpacking digital disruptionDisruption of customer expectations and behaviorsDisruption of the competitor field and bases of competitionDisruption of data availabilityExistential threats and game-changing opportunitiesExistential threatsGame-changing opportunitiesImplications for hospitality and leisure managersGoogle and reflectDiscussion questionsNotesDigital business, the digital business imperative, and digital business transformationIntroductionDigital businessPinning down a slippery termDigital business as a future stateDigital business as a change journey or change processBenefits of being a digital businessThe digital business imperativeDigital business transformationDefining digital business transformationDigital business transformation is not just about digital technologiesChallenges and risks of digital business transformationImplications for hospitality managersGoogle and reflectDiscussion questionsNotesII. Digital disruption and digital transformation in the hospitality and leisure industryDigital disruption and digital transformation in the hospitality and leisure industryIntroductionDigital disruption in the hospitality and leisure industryDisruption of guest expectations and behaviorsDisruption of the competitive landscape and bases of competitionDisruption of data availabilityDigital transformation in the hospitality and leisure industryAdapting to disruptionDigital transformation efforts to date and their impactImplications for hospitality and leisure managersGoogle and reflectDiscussion questionsNotesImpact of digital disruption and digital transformation on hospitality and leisure managersIntroductionEvolution of management functions, roles, and competenciesResilience of Fayol’s management functionsMintzberg’s ten managerial rolesRole of managerial competencies in fulfilling managerial functions and rolesIndustry-specific management functions, roles, and competenciesThe need for industry-specific managerial roles and functionsResilience of Sandwith’s competency domain model in the hospitality and leisure industryImpact of digital disruption and digital transformation on management functions, roles, and competenciesNew or enhanced digital capabilities require new or enhanced managerial roles and competenciesHow new or enhanced managerial functions, roles, and competencies fit with traditional managerial functions, roles, and competenciesImplications for current and future hospitality and leisure managersGoogle and reflectDiscussion questionsNotesIII. Leveraging digital technologies to thrive in the digital era: roles of hospitality and leisure managersRole of hospitality and leisure managers in digital business transformation strategy, digital business strategy, digital innovation, digital learning, adaptability, and agilityIntroductionRequired managerial roles and competencies for digital business strategy and digital transformation strategyUnpacking digital business strategyRole of digital transformation strategy in digital business strategyNew or enhanced managerial roles and competencies required for digital business strategy and digital transformation strategyRequired managerial roles and competencies for digital innovationUnpacking digital innovationNew or enhanced managerial roles and competencies required for digital innovationRequired managerial roles and competencies for digital learningUnpacking digital learningNew or enhanced managerial roles and competencies required for digital learningRequired managerial roles and competencies for adaptability, agility, and ambidexterityUnpacking adaptability, agility, and ambidexterityNew or enhanced managerial roles and competencies required for adaptability, agility, and ambidexterityGoogle and reflectDiscussion questionsNotesRole of hospitality and leisure managers in digital customer engagement, digital stakeholder engagement, and digital customer experienceIntroductionRequired managerial roles and competencies for digital customer engagement and digital stakeholder engagementUnpacking digital customer engagementUnpacking digital stakeholder engagementNew or enhanced managerial roles and competencies required for digital customer engagement and digital stakeholder engagementRequired managerial roles and competencies for digital customer experienceUnpacking digital customer experienceNew or enhanced managerial roles and competencies required for digital customer experienceGoogle and reflectDiscussion questionsNotesRole of hospitality and leisure managers in enterprise architecture, technology sourcing, data analytics, and data managementIntroductionRequired managerial roles and competencies for enterprise architecture management and technology sourcingUnpacking enterprise architectureEnterprise architecture managementNew or enhanced managerial roles and competencies required for effective enterprise architecture managementRequired managerial roles and competencies for technology sourcingUnpacking technology sourcingNew or enhanced managerial roles and competencies required for technology sourcingRequired managerial roles and competencies for data management, data science, and data analyticsUnpacking data managementUnpacking data analytics and data scienceNew or enhanced managerial roles and competencies required for data management, data analytics, and data scienceGoogle and reflectDiscussion questionsNotesRole of hospitality and leisure managers in cybersecurity, information privacy, and digital ethicsIntroductionRequired managerial roles and competencies for cybersecurityUnpacking cybersecurityCybersecurity capability and cybersecurity managementNew or enhanced roles and competencies for cybersecurity managementRequired managerial roles and competencies for information privacy and other digital ethics issuesUnpacking information privacyDigital ethics and digital ethics issuesNew or enhanced managerial roles and competencies for information privacy and digital ethicsGoogle and reflectDiscussion questionsNotesRole of hospitality and leisure managers in digital leadership, accelerated change and transformation, digital risk management, and digital governanceIntroductionRequired managerial roles and competencies for digital leadershipDigital leadership vs. traditional leadershipThe new or adapted leadership roles of digital leadershipNew or enhanced managerial competencies required for digital leadershipRequired managerial roles and competencies for accelerated change and transformationRequired managerial roles and competencies for digital risk management and governanceDigital risk management and governance vs. traditional risk management and governanceNature of digital risk and the new risk landscapeRole of digital technologies in digital risk management and governanceNew or enhanced managerial competencies required for digital risk management and digital governanceGoogle and reflectDiscussion questionsNotesIV. Keeping up with digital technology advancementsKeeping up with digital technology advancementsIntroductionImportance and challenge of keeping up with digital technologiesCommon strategies and practices for keeping up with digital technologiesStrategies and practices from the research on technological knowledge renewal effectivenessPerceived need for digital technology competencies, appreciation of the technology learning challenge, and tolerance for ambiguityLearning from external experts and learning from internal expertsStrategies and practices from practitionersHave an evolving plan for managing information overloadContinuously upgrade your learning efficientlyChoose the right learning platformsEmbrace omnichannel learningBuild and leverage thought leaders on social networksConfigure your search engines, social media, and email subscriptionsHave an effective and sustainable personal information management strategyParticipate in hackathons and acceleratorsVolunteer for a startupImplications for hospitality and leisure managersGoogle and reflectDiscussion questionsNotesV. Digital technologies deep diveData, data management, data analytics, and data science technologiesIntroductionDataData as the new oilTypes of dataData risks and other issuesBig dataData managementBusiness intelligence and business analyticsData analytics and data scienceData visualizationImplications for hospitality and leisure managersGoogle and reflectExample tools and vendorsDiscussion questionsNotesInternet of things (IoT) technologiesIntroductionInternet of things (IoT) and internet of everything (IoE)Internet of thingsInternet of everything (IoE)Connected vs. smart vs. autonomousIoT edgeIndustrial internet of things (IIoT)Cyber-physical systems, the Fourth Industrial Revolution, and Industry 4.0Smart buildings, smart workspaces, and smart homesSmart buildingsSmart workplacesSmart homesSmart infrastructure, smart cities, and smart governmentSmart infrastructureSmart citiesSmart governmentRisks and other issuesGoogle and reflectExample tools and vendorsDiscussion questionsNotesArtificial intelligence (AI) technologiesIntroductionArtificial intelligence (AI) and machine learning (ML)Artificial intelligenceGeneral AI vs. narrow AIBotsMachine learningKnowledge graphs, neural networks, and deep learningKnowledge graphsNeural networks and deep learningNatural language processing, speech recognition, and computer visionNatural language processing and speech recognitionComputer visionExpert systemsCommon AI issues and risksImplications for hospitality and leisure managersGoogle and reflectExample tools and vendorsDiscussion questionsNotesVideo analytics, computer vision, and virtual reality technologiesIntroductionVideo content analytics and computer visionWhat is video analytics or video content analytics (VCA)?How video content analytics worksRelationship between VCA and computer visionBusiness value of VCA and computer visionHospitality industry use cases of VCA and computer visionVirtual reality, augmented reality, and mixed realityVirtual reality (VR)Augmented reality (AR)Mixed reality (MR)Business value of VR, AR, and MRHospitality and leisure industry use cases of VR, AR, and MRGoogle and reflectExample tools and vendorsDiscussion questionsNotesRobotics, drones, and 3D/4D printing technologiesIntroductionRobots and roboticsBuilding blocks of robotsHow robots workTypes of robotsBusiness value and use cases of roboticsRobotics use cases in the hospitality and leisure industryDronesWhat is a drone?Building blocks and functioning of dronesBusiness value and use cases of dronesDrone use cases in the hospitality and leisure industryD and 4D printingWhat are 3D and 4D printing?Building blocks and functioning of 3D and 4D printingTypes of 3D printersD and 4D printing business value and use casesHospitality and leisure industry use cases of 3D and 4D printingD and 4D printing issues and risksGoogle and reflectExample tools and vendorsDiscussion questionsNotesNetwork and connectivity technologiesIntroductionG, 5G, 4G, LTE, and other cellular networksCellular networks and how they workG, LTE, and other cellular networksG and 6G cellular networksGPS III or GPS block III and low Earth orbit (LEO) satellitesGPS and GPS III and other global navigation satellite systems (GNSS)Low Earth orbit (LEO) satellitesNBIoT, LTE Cat-M1, LoRaWAN, and other low-power wide-area network (LPWAN) technologiesNBloTLTE-MLoRa/LoRaWANOther LPWAN technologiesNFC, Smart Bluetooth, iBeacon, and other communication protocolsWhat is NFC and how does it work?What are Bluetooth 5.0 and Bluetooth Low Energy (BLE), and how do they work?What is beacon technology and how does it work?Google and reflectExample tools and vendorsDiscussion questionsNotesBlockchain and other distributed ledger technologiesIntroductionDistributed ledger technology (DLT)BlockchainWhat it is and how it worksOther blockchain terminologyAppend-only data structurePermissionless vs. permissioned blockchainMining vs. minersProof of workPublic key vs. private keyGenesis blockSmart contractTypes of blockchainPublic blockchainsPrivate blockchainsConsortium or federated blockchainsHybrid blockchainsBlockchain applications and use casesCryptocurrencySmart contractsBankingData storageOther applicationsBlockchain use cases in the hospitality industryBlockchain issues and risksGoogle and reflectExample tools and vendorsDiscussion questionsNotes
 
Next >