BRICS Media: Reshaping the Global Communication Order?
BRICS building a new global order?BRICS: managing divergent interestsReframing a new global communication order?Reframing global communication studiesOutlining the chaptersChallenging dominant discourses in a new world orderMedia and communication structures and systemsBRICS and global strategic communicationBRICS and changing communication practicesReferencesI. Challenging dominant discourses in a new world orderTHE BRICS PARADOXParadox of an unlikely allianceThe paradox of BRICS Challenge TheoryThe paradox of alternative institutionsBRICS without a paradoxConclusionNoteReferencesShifting paradigms in communication researchA new junctureThe rise of the commonsThe challenge of BRICS to the field of communicationReferencesMoving beyond Western models in the study of BRICS media systemsSeductive normative conceptsInternational and empirical perspectivesTesting Hallin and Mancini’s modelsWestern media systems as reference pointsThe myth of universal applicabilityNarrow disciplinary boundariesMissing variablesConclusionReferencesII. Media and communication structures and systemsThe Brazilian media system in a turbulent environmentThe Latin American contextThe Brazilian media systemMedia regulation in BrazilPublic service, public trust and attacks on journalistsJournalism trainingThe rise of the Internet and social mediaConclusionNoteReferencesA post-analogue hybrid media system: The Russian caseThe Russian caseThe Russian media industry: digitalization as a driverDigitalizationDigital media reshaping the media systemDigital dividesMedia policy-making: analogue to digitalState-driven logicIndustrial/market-driven logicProfessional/corporate logicConclusionReferencesMedia systems and structures in IndiaPrint culture in India and the colonial contextThe Indian language press: social reforms and resistanceRadio and nascent nationalismPost-Independence mediaBroadcast mediaDevelopment mantra and broadcast mediaImpact of the internal emergency on the mediaLiberalization of the media in the 1990sThe Indian media system todayMedia ownership in India and implications for journalistsOwnership and threats of shrinking public sphereLooking ahead with a new media systemReferencesBeyond convergence: Rethinking China’s media system in a global contextReforming China’s media system in a digital age: convergence from the topChina’s media system and Hallin and Mancini’s three modelsReferencesSouth Africa: Beyond democratic deficit in public service broadcastingMedia-democracy dynamicThe case of the SABCSABC’s 2014 editorial policy review processPSB as partner in participationAn Afrokology of public-service broadcastingPSB as ‘ubuntu’PSB as development journalismConclusionReferencesIII. BRICS and global strategic communicationBrazil and corporatist soft powerSoft powerCultural industry and corporatist soft powerNational propaganda and soft powerSoccer, samba and hybrid beautyGovernment promotion of samba at home and abroadRadio and Brazilian identity'Tropical Modernism'TV Globo and the soft power of the telenovelaDominating Lusophone transnational popular cultureWorld exporter in deregulatory times and the satellite eraBrazil as a BRICS memberConclusionReferencesRussian soft power from USSR to Putin’s RussiaHistorical contextRussian language and literatureRussian cultureHigher educationThe global presence of Russian mediaRussian diaspora and the Russian Orthodox churchSoft power institutions and actorsReferencesIndia: Culture as soft powerHistoricizing soft powerFaith-based diplomacyYoga and ayurveda as soft powerDiasporic soft powerThe soft power of BollywoodCommunicating IndiaDigital diplomacyThe democratic dimension of India’s soft powerHow effective is India’s soft power?ReferencesChina’s cultural power reconnects with the worldPower and glory: the great rejuvenationSoft power becomes cultural powerThe strong nation: narrative forms of cultural powerThe strong nation: digital cultural power risingCultural power and the ‘Digital Silk Road’NotesReferencesContending soft powers: South African media on the African continentSoft power in AfricaFrom BRIC to BRICSMedia as soft powerThe decline of South Africa as regional media power?ConclusionReferencesIV. BRICS and changing communication practicesBRICS journalism as a new territory for localizing journalism studiesLocalizing journalism studiesSampleThe BRICS perspective as an exercise in localizingImplementing localized interpretationSocial media in news makingCore qualities of a professionalKey functions of journalismKey roles of journalistsConclusionsNotesReferencesNeoliberal capitalism and BRICS on screenNegotiating cultural norms and values: contemporary Chinese TV dramaThe case of Cell PhoneAn antidote to Hollywood: nationalist blockbustersConclusionNoteReferencesBRICS de-Americanizing the Internet?The infrastructure of the BRICS InternetCommerce: the changing contours of the Internet economyIndia: the world’s largest ‘open’ InternetCyber-capitalism with Chinese characteristicsRegulation: BRICS and cyber sovereigntyDemanding data localizationWeaponization of information and digital warfareKremlin dezinformatsiyaChina and cyber espionageDigital connectivity for development: lessons from BRICSBRICS de-Americanizing the Internet?References