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Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the

Shopper marketing and society The relevance of shopper marketing Key factors influencing shopper marketing Introduction Technology Economy Social and political sphere Implications for shopper marketing strategies Notes Strategie shopper marketing The emergence of strategic shopper marketing Connecting the route to purchase with the route to market in the new omnichannel reality Notes The route to purchase Consumption need states as catalysts of shopper behavior Shopper attitudes Introduction Involvement Purchase planning Shopping missions The shopper journey From touchpoints to shopper journeys Shopper journeys are local Shopper to buyer conversion Route to purchase strategy design Notes The route to market Introduction Points of purchase and sales channels Management of the point of purchase and sales channels Introduction Traditional and fragmented sales channels Modern and organized sales channels Digital sales channels The market-focused organization Notes Connecting the route to purchase with the route to market Role of the point of purchase Activation of the shopper at the point of purchase From picture of success to activation programs From category management to shopper management Digital activation Ecosystem shopper marketing The need for recommendation-driven activation strategies The new competitive space of hyper-convenience and last yard service The need for ecosystem-oriented shopper marketing Notes Bibliography

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The emergence of strategic shopper marketing
Shopper marketing, especially' in the new digitalized era. is steadily gaining in importance.1 The increasing investments in the field of shopper marketing show the growing importance for manufacturers of converting shoppers into profitable buyers.2 In recent years the spending in shopper marketing activities...
(Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market)
Strategic Housing Market Assessment: A Case Study from England
The first case study we present here is drawn from the UK, and specifically from England. As argued in Chap. 4, England is an interesting case study both because it has a relatively large social housing sector and because over recent years it has developed a significant element of affordable housing...
(Urban Planning and the Housing Market: International Perspectives for Policy and Practice)
Connecting the route to purchase with the route to market in the new omnichannel reality
During 2018, 69 percent of US adults made an online purchase at least a few times, and 43 percent made an online purchase at least once a month.20 When starting the shopper journey for online purchases, e-retailers such as Amazon have a clear lead. Forty-four percent of online shoppers start their journey...
(Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market)
Connecting the route to purchase with the route to market
The objective of activating shoppers at the point of purchase is to convert them into buyers. To activate the point of purchase, its role to the shopper in the shopping process needs to be understood. The role of the point of purchase is the result of the shopping missions and consumption need states...
(Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market)
Strategic Priority 3: Drive Efficient and Effective Management of the Health System
Outcome 3.1 Cultivate a Competent and Capable Workforce, Where the Contribution of Every Staff Member Is Recognized and Valued The Ministry’s vision is to ensure the skills of the health workforce reach internationally accepted levels. Diversity in the workforce is important, which entails enabling...
(Public Sector Reformand Performance Management in Emerging Economies:Outcomes-Based Approaches in Practice)
The Growth of Shopper Marketing
Buoyed by research suggesting that more than half of all purchase decisions are made inside the store, firms are increasingly recognizing the importance of influencing consumers at the point of purchase, via shopper marketing. Procter & Gamble observed the power of displays in a Walmart project designed...
(A Framework for Marketing Management)
Shopper marketing and society
Economic development has lifted millions of people out of poverty in emerging and developing economies, and has tinned developed economies from markets of scarcity into markets of oversupply. Industrialization has made more and cheaper products available. Combined with more free time and access to cheaper...
(Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market)
The relevance of shopper marketing
Private consumption is an important engine of the economy. With the ending of the gold standard and the Bretton Woods system in the seventies, the amount of money, as well as credits, that were available in the marketplace multiplied exponentially. In the 1980s, during the era of the new conservatism...
(Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market)
Key factors influencing shopper marketing
Introduction Shopper marketing is a relatively new discipline. It has developed in parallel with the development of the internet and the introduction of new media. That is why one of the most important topics is the influence of digital media on shopper behavior and in particular on the shopper...
(Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market)
Implications for shopper marketing strategies
Shopper marketing solutions have to adapt to changes and trends in societal values. Certainly, there are values that are relatively stable, but others where there are important differences, such as those concerning the roles of women, the chinch or equality between social classes. For example, a major...
(Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market)