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Entrepreneurship Marketing: Principles and Practice of SME Marketing

Small and medium enterprises marketing: innovation and sustainable economic growth perspective The role and relevance model of marketing in small and medium-sized enterprises The entrepreneurship marketing environment Buyer behaviour in the 21st century: implications for SME marketing Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries Managing products and customer value: implications for SME marketing Choosing the right pricing strategy The reality of distribution faced by SMEs: a perspective from the UK Marketing communications for the SME Internet marketing Retailing and SME marketing Small and medium-sized enterprise retailing in the UK Relationship marketing and networks in entrepreneurship Internal marketing and service excellence in SMEs Crowdfunding of SMEs International entrepreneurship and small and medium-sized enterprises Born global SME in contemporary markets Cross cultural marketing strategies: for small and medium-sized firms Marketing planning in small businesses Contemporary issues in entrepreneurship marketing: sustainability, ethics, and social responsibility The future of SME marketing and operations: critical change drivers Religion and the SME SMEs and market growth: contemporary reflections on why and how they grow Developing entrepreneurial marketing competencies Marketing in the informal economy: an entrepreneurial perspective and research agenda List of contributors

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Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries
Richard Shambarez Jane Shambare, and Wellington Chakuzira LEARNING OBJECTIVES By the end of this chapter, you should be able to: ■ Define EMR; ■ Distinguish EMR from conventional marketing research; ■ Describe the elements of the EMR process; ■ Identify key factors affecting EMR. INTRODUCTION...
(Entrepreneurship Marketing: Principles and Practice of SME Marketing)
The entrepreneurship marketing environment
Ayantunji Gbadamosi LEARNING OBJECTIVES After reading this chapter, you will be able to: ■ Understand the meaning of marketing environment; ■ Discuss the nature of the SMEs Marketing environment; ■ Differentiate between the external and internal marketing environment of SMEs; ■ Understand...
(Entrepreneurship Marketing: Principles and Practice of SME Marketing)
Contemporary issues in entrepreneurship marketing: sustainability, ethics, and social responsibility
Sonny Nwankwo and Darlington Richards LEARNING OBJECTIVES After reading the chapter, you should be able to: ■ Develop an understanding of some of the potent contemporary issues (sustainability, ethics and social responsibility) confronting SMEs; ■ Develop an understanding of Entrepreneurship...
(Entrepreneurship Marketing: Principles and Practice of SME Marketing)
BPM Governance Principles and Practices
Based on the mindset study research, it is clear that models, metrics, and management accountability for end-to-end process performance are a few of the critical success factors in establishing the type of BPM governance needed for sustainable improvements to operational performance. While there is no...
(Handbook on Business Process Management 2)
Key Principles and Practices
This section discusses the key principles and practices related to information security. Chapter 3 “Key Concepts and Principles,” starts by explaining that every organization exists for achievement of its objectives. In this regard, we mention that information security has to be implemented keeping...
(The InfoSec Handbook)
Putting clarity principles into practice
Before you start attacking the sample sentences below with your newly discovered clarity chops, let’s pause to put them together by examining differences between two examples. Consider the differences between Example A and Example B, below. Before reading, prepare to time yourself as you read each...
(The Reader’s Brain: How Neuroscience Can Make You a Better Writer)
Corpus linguistics: principles and practice
Corpus-based research often begins with frequency counts. In the simplest terms, frequency can be defined as the number of times an item occurs in a corpus, where ‘item’ can include a word, word form, part of speech (if a corpus was annotated accordingly), keyword or cluster (Baker 2010). Frequencies...
(Handbook of Business Communication)
Principles and Practice for Robust Net Benefit Analysis Informing Optimal Reimbursement (Adoption and Financing) Decisions Across Individual and Community-Focused Programs Using Trial, Model and Network Multiplier Methods
This text aims to identify health economic principles and methods for optimising societal decision making across health system reimbursement (adoption and financing), research and regulation questions in the context of community objectives and budget constraints, as the book’s title suggests and Chap....
(Health Economics from Theory to Practice: Optimally Informing Joint Decisions of Research, Reimbursement and Regulation with Health System Budget Constraints and Community Objectives)
Principles and Practice for Trial-Based Health Economic Analysis
Overview In this chapter, key principles and practice for health economic analysis to undertake robust within-study cost effectiveness analysis are identified and illustrated. Principles are introduced considering the decision analytic basis for comparing alternate strategies in defined patient...
(Health Economics from Theory to Practice: Optimally Informing Joint Decisions of Research, Reimbursement and Regulation with Health System Budget Constraints and Community Objectives)
Guiding Principles and Practices
This section describes how we establish relationships within this teaching triangle composed of instructor, students, and community partner. “We showed up on time but there was nobody to greet us ~ we weren’t expected!”—typical remark reflecting communication challenges Cultivating...
(Field-Based Learning in Family Life Education: Facilitating High-Impact Experiences in Undergraduate Family Science Programs)