Importance of Morale
Management always pursue the employees to keep their morale high because :
(i) Production and productivity are directly affected by high morale.
(ii) It promotes good feelings about the policies, practices, of the organization. Morale is one of the important factors, in success or failure of the industry.
(iii) Several labour problems like absenteeism, turnover, indiscipline, etc., are overcome without much difficulty.
Morale and Motivation Objectives
• Meaning and importance of morale
• Relationship between morale and productivity
• Methods of measurement of employee morale
• Distinguish between morale and motivation
• Steps in motivation
• Ways of motivating the employees
• Major theories of motivation.
Professor Ralph C. Davis says about morale, "Good organizational morale is a condition in which individuals and groups voluntarily make a reasonable subordination of their personnel objectives of their organization."
Another theory of morale comes from B. Flippo morale is, "a mental condition or attitude of individuals and groups which determines their willingness to cooperate. Good morale is evidenced by employee enthusiasm, voluntary conformance with regulations and orders and a willingness to cooperate with others in the accomplishment of an organization's objectives. Poor morale is evinced by surliness, insubordination, a feeling of discouragement and dislike of the job, company and associates."
On the importance of morale we can say that it is the realization of common objectives which refers to the working of an individual. Morale is also depends on the reality and material background. So, it depends upon the relations between expectations and reality.
There are some scales on which we can measure employee's Morale:
• The supervisor/executive's impressions
• The guided interview
• The unguided interview
• A combination of the guided and unguided interview
• An analysis of company records
• The listening-in process
• The questionnaire
• A combination of any of the foregoing methods.
Morale can be improved in a specific organization and in a specific environment:
• Creation of whole jobs
• Job enrichment
• Building responsibility into a job
• Modifying the work environment
• Flexing working hours
• Rotation of jobs
These are the perception on which we can develop a strong feeling for the morale in a person to do that.
Motivation is also an internal feeling like morale but it is not consistence like morale. About the motivation Michael Jucius has defined, "motivation is an act of stimulating someone to get a desired course of action."
Morale is a state of mind or willingness to work which in turn affects individuals and organizational objectives. According to Flippo "morale is a mental condition or attitudes of individuals and groups which determine their willingness to co-operate. Good morale is evidenced by employee enthusiasm, voluntary conformance with regulation and orders and a willingness, to cooperate with others in the accomplishment of an organization's objectives. Poor morale is evidenced by surliness, insubordination, a feeling of discouragement and dislike of the job, company and associates. "
Characteristics of Morale
• Morale is a state of mind.
• Morale is a relative term it may be high or low.
• Morale is intangible.
• It is the aggregate of attitudes, feelings, emotions, sentiments etc.
• Morale influences human behavior and performance.
Importance of Morale
Morale is a state of mind or willingness to work which in turn affects individual and organizational objectives. The importance of morale are:
• Higher performance.
• Better quality of work.
• Low absenteeism.
• Good discipline.
• Fewer industrial accidents.
• Stability and growth of the organization.