Brian Tracy is a professional speaker, trainer, seminar leader, and consultant, and chairman of Brian Tracy International, a train ing and consulting company based in Solana Beach, Califor nia.

Brian bootstrapped his way to success. In 1981, in talks and seminars around the U.S., he began teaching the principles he forged in sales and business. Today, his books and audio and video programs — more than 500 of them — are available in 38 languages and are used in 55 countries.

He is the bestselling author of more than fifty books, including Full Engagement and Reinvention.

Free Sample Excerpt from The Leader's Pocket Guide, by John Baldoni

For additional insights on how to enhance your leadership skills, be sure to read John Baldoni's The Leader's Pocket Guide [ISBN 978-08144-32310; $19.95 (retail); also available as an e-book]. It gives you 101 tools, tips, and techniques for addressing any situation that calls for leadership, from delivering inspiration to recognizing achievement and everything in between.

Here's a free sample from the book...


“Find out who you are and do it on purpose.”

— Dolly Parton

LEADERSHIP HAS OFTEN BEEN DEFINED as a journey. The journey begins with the starting point, and that starting point is the self.

Before you can lead others, you must learn to lead yourself. Bedrock principles of self-leadership begin with the desire to make a positive difference.

Learning what you can do as well as what you cannot do is essential to self-development. Critical to development is a profound understanding of one's abilities as well as one's liabilities. Tipping the scales on the side of ability to diminish the liabilities takes a deep sense of awareness. You hone the awareness through trial and error, or what is better known as practice.

Research Says...

According to 2011 Hay Group surveys of 4 million employees globally,

63% say:

“My job provides me the opportunity to learn new skills and develop new talents.”

56% say:

“I have a good idea of the possible career paths available to me.”

52% say:

“I am kept informed about what is required for me to advance at the company.”

Research indicates that employees around the world have expectations for professional development. Ultimate responsibility for career development rests with the employee. It is up to him or her to take advantage of the opportunities offered.

1. How to Know Yourself Better

Leaders who succeed are those who know themselves inside and out.

While coming to terms with yourself is a private matter, failing to come to terms with your own limitations as a leader affects your ability to lead. Here are three questions leaders can ask themselves, or a trusted associate or two, about their own managerial performance:

What more do I need? This question might seem easy because a leader will always say she needs more time. Lack of time is often an excuse for failing to address simmering issues or to carry projects through to fruition. Ask yourself and others what you need to do more of; one possible answer might be “doing less.” That is, learn to delegate more and devote your time to thinking.

What else should I be doing? By focusing on less, you may learn to delegate not simply tasks, but also responsibilities. Too often executives feel they need to be engaged in the work when their job is really to engage other people. Let your people do their jobs. If they can't, find out why. You may need to find employees with different skills sets or you may need to provide your people with additional training, resources, and manpower.

How do I accept feedback? “The day soldiers stop bringing you their problems is the day you have stopped leading them,” says Colin Powell. “They have either lost confidence that you can help them or concluded that you do not care.”

None of us welcome bad news about ourselves and our work, but self-aware leaders are those who not only accept it, but invite it, and even seek it out. They do so because they are continually learning.

Without self-learning and self-awareness there can be no personal growth.

Think About...

How you might get more in tune with yourself.

Spend at least a few minutes every day reflecting on how the day went. What went well and what would you like to have done better?

Be mindful of feedback and make a point of thanking people who offer it.

Self-Knowledge = Insight + Practice

2. Think More Critically

Critical thinking is the ability to evaluate options, weigh alternatives, and make informed decisions.

Question assumptions. Critical thinkers ask questions and look to find the what and the why behind every proposition. Often we question assumptions when things go wrong. Crisis can bring out the best critical thinking because it forces you to question how and why you ended up in trouble.

Adopt different perspectives. Take advantage of the diversity represented in today's management landscape. An India-trained engineer may not view a problem the way one raised in Iowa will. Both may have the same problem-solving tool kit, but their different experiences provide valuable insights.

See potential. Busting assumptions and harnessing multiple perspectives are deductive skills. Critical thinkers should also have a creative bent that allows them to see opportunities where others see obstacles. For example, one executive may see a production snag as a problem, whereas a savvy thinker must view it as an opportunity to revamp the process to produce something new.

There is one additional aspect of critical thinking that is vital to today's leader: managing ambiguity. The speed of business, intertwined as it is with global factors and complex supply chains, dictates that you will never know all the variables. Therefore, you need to get comfortable with operating in an environment where change is constant and rapid decisions are required.

In a world of growing uncertainty one thing is certain: We will need sharp critical thinkers who can size up the situation, realize the potential where others may not, and seize opportunities through prompt decision making.

3. Character Trumps Perfection

Integrity is the cornerstone of sound leadership. It is what gives managers the character they need to insist on doing the right thing, as well as doing it the right way

Integrity is not a process; it is a value that is practiced by individuals, managers and employees alike. So it matters what employees do and how they do it.

As a veteran executive once told me, hire for character. Don't expect to develop something that is not there. If a person lacks a moral compass, don't think you can give him one.

Managers, like all of us, want to succeed, and because their success is based upon getting the best people they can to work for them, good managers are on the lookout for talent for their teams.

4. Yes, It Does Matter What People Think of You

Savvy executives know that brand is more than a product or service; it is the sum of how and why you connect with consumers and what they think of you.

Since leaders accomplish very little by themselves, they need to bring others together for common purpose. How others perceive the leader is important to encouraging followership.

Followership, which is based upon trust, is a reciprocal act. As historian and leadership author Janies MacGregor Burns teaches, people follow the leader because they have similar values.

A leader's reputation, therefore, is essential to creating trust, and in turn getting people to work together to achieve mutually beneficial aims.2

How a leader nurtures his or her reputation is important to creating followership. Reputation is the sum of what a leader accomplishes and how he or she does it.

5. Add to Your Leadership Brand

Your brand as a leader is a reflection of how others perceive you Leaders are judged by their accomplishments, but those achievements occur only when others believe in the leader. A successful leader's brand relies upon this reciprocity. It's important that you nurture your leadership brand in the right way. Here are some suggestions:

Communicate by example. What a leader says is important, but what a leader does is even more important. People are more likely to follow a leader who follows through on what he promises and lives with the consequences. Failure to meet a deadline isn't necessarily a failure of leadership. Failure to set the right example is.

Stand by your convictions. The true mark of a leader is what she does when things are going poorly. Acting in the name of expediency is the ruin of many a promising executive. A decision is a leadership choice. Good leaders are those who stand up for what they believe and act on those convictions. They may not always win, but you know where they stand and what they stand for.

Radiate hope and confidence. Leaders need to give people a reason to believe in themselves. Leaders are those who can look over the horizon and see the possibilities of what lies ahead. Good leaders are those who can bring others along to see it too. Viewing the future with a sense of hope and then demonstrating confidence to make good things happen is fundamental to leadership.3

When it comes to reputation, how you do sometimes matters more than what you do. A leader's ability to get things done right will depend upon treating people right. What a leader does is rooted in mission; how a leader does it shapes her legacy.

Think About...

How others regard you and what you do.

Leadership depends upon perception. It should reflect your inner character. But it will not unless you put your character into gear and lead by example.

Think of an example of how you showed others what it means to lead by example. What did it say about your values?

Think of three more examples of situations in which you could live your values and lead by example.

Leadership Brand = Authenticity + Connectivity

6. Why Accountability Counts

Accountability is a cornerstone of organizational cohesiveness.

A sense of accountability hold speople responsible for performance and for results. Accountability lies at the root of leadership authenticity. A leader who does not hold himself accountable will find it difficult to lead others. Leadership provides a foundation for effective management: the operational rigor — processes, policies, and people — that must be in place to ensure that an organization runs smoothly.

Accountability underscores management because it reinforces getting things done right and done on time. A manager who is sloppy in his administration can try to hold people accountable for their results, but when management is loose, results will be sketchy, too.

While management is administrative, leadership is aspirational. It focuses on what must be done to ensure that the organization and its people succeed.

Accountability is essential because the leader must make difficult decisions. A leader who is not accountable to the organization will act in his own self-interest (or for a select few) rather than doing what the organization needs him to do: stand up for what is right.4

Accountability matters. Not simply to the leaders but even more so to the people in the organization who look to those at the top to manage effectively and lead well.

7. Making the Choice to Manage

Moving into management is a huge leap of faith.

For many employees, it means giving up what they really love doing. That's why they're considered promotable in the first place: They're good at their jobs. But too frequently managers-to-be are not asked if they really want to move up, and worse, they're not prepared to manage others. So before you consider moving into management, ask yourself three questions:

Why do you want to manage? Technically competent employees typically enjoy their jobs. Many want to continue being designers, engineers, and scientists; management to them is administrative, not something worthy of their skill set. Ask yourself if you actually want to manage, and if so, why? More money and prestige may be incentives, but they aren't enough to sustain a career.

What job will you be giving up as a manager? As a manager you will be giving up what got you promoted in the first place. Your competence has been based upon what you do well, be it finance, research, design, or engineering. Moving into management means you will be supervising others who do what you did. You need to be comfortable with letting go of what you do well in order to help others do it.

Where will you go for support? Becoming a manager is a big challenge. Know where you can go for help as you learn on the job. A coach or mentor could be a big assist for you. Also seek out management training programs offered through your company or at a local business school.

Those who choose to become managers eventually discover one of the hidden pleasures of management: leading a team for results. Those who succeed in this endeavor are called leaders!

Other Popular Titles by Brian Tracy:

Crunch Point


Personal success expert Brian Tracy gives readers a proven action plan for getting the job done when the pressure is on.

ISBN: 978-08144-30132

Focal Point


The Wall Street Journal business bestseller with over 50,000 copies sold! “The true secret of high achievers is that they know how to find their “focal point” — the one thing they should do, at any given moment, to get the best possible results in each area of their lives. In Focal Point, Tracy brings together the very best ideas on personal management into a simple, easy-to-use plan.

ISBN: 9780-8144-26258

Full Engagement


How do you light a fire under every employee? Brian Tracy, the Master of Motivation, shows how!

In these tough economic times, everyone is expected to produce more with less. And yet, studies have shown that on average, employees are working at only a fraction of their potential. What are managers to do? How can they inspire their people to perform at their absolute best?

ISBN: 978-08144-16907

How the Best Leaders Lead


Lead yourself — and your company — into the future with these powerful, proven leadership strategies from Brian Tracy.

Winner of Soundview's Harold Longman Award for Best Business Book of 2010

ISBN: 978-08144-14354

Now, Build a Great Business


The seven most crucial components of business growth!

ISBN: 978-08144-16983

The Power of Charm


The Power of Charm gives readers proven ways to become more captivating — and persuasive — in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships.

ISBN: 978-08144-29716



This unique, life-altering book gives readers an interactive series of exercises they can use to focus on what they really want for themselves.

ISBN: 978-08144-13470

Speak to Win


As one of the world's premier speakers and personal success experts, Brian Tracy is the ideal instructor. In Speak to Win, Tracy reveals time-tested tricks of the trade that readers can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large audience.

ISBN: 978-08144-01828

Time Power


Brian Tracy has devoted more than 25 years to studying the most powerful time management practices used by the most successful people in every arena. Now, in Time Power, Brian reveals his comprehensive system designed to help readers increase their productivity and income exponentially — in just weeks!

ISBN: 978-08144-27859



Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders.

ISBN: 978-08144-29303

Unlimited Sales Success


Based on more than 40 years of selling experience — in virtually all product categories and market conditions, Unlimited Sales Success shows proven sales skills that are learnable — by anyone.

ISBN: 978-08144-33256

The Brian Tracy Success Library!

Available now or coining soon in print & ebook format!

Motivation ISBN: 978-08144-33126


Delegation & Supervision ISBN: 978-08144-33157


Negotiation ISBN: 978-08144-33195


Leadership ISBN: 978-08144-33423


Time Management ISBN: 978-08144-33447


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To learn more about Brian Tracy visit his website: briantracy.com/


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