Gordon Rands and Mark Starik (2009) in "The Short and Glorious History of Sustainability in North American Management Education" emphasized that we must move from discussing "sustainability IN management education" to a future in which the norm is "management education FOR sustainability." Rather than have the development of environmentally sustainable managers relegated to a separate course on the subject, an alternative approach is to make sustainability a dominant subtheme for a course and illustrate the concepts and principles through environmental examples. Indeed, the possibilities for bringing sustain-ability into management education in a truly robust and innovative way are many.

The main takeaway for instructors developing sustainability related course material for management students is to focus on emerging issues and topics and create projects entail the development of the skills and experiences that business recruiters are looking for. So whatever the environmental problems and catastrophes that businesses are grappling with at the moment, those should be the ones that students are coming to understand how to analyze and begin to meaningfully manage.


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