THE FUTURE OF SUSTAINABILITY EDUCATION MANAGEMENT
Gordon Rands and Mark Starik (2009) in "The Short and Glorious History of Sustainability in North American Management Education" emphasized that we must move from discussing "sustainability IN management education" to a future in which the norm is "management education FOR sustainability." Rather than have the development of environmentally sustainable managers relegated to a separate course on the subject, an alternative approach is to make sustainability a dominant subtheme for a course and illustrate the concepts and principles through environmental examples. Indeed, the possibilities for bringing sustain-ability into management education in a truly robust and innovative way are many.
The main takeaway for instructors developing sustainability related course material for management students is to focus on emerging issues and topics and create projects entail the development of the skills and experiences that business recruiters are looking for. So whatever the environmental problems and catastrophes that businesses are grappling with at the moment, those should be the ones that students are coming to understand how to analyze and begin to meaningfully manage.
Anderson, R. (2009, February). The business logic of sustainability. Retrieved from http ://ted.com/talks/
ray_anderson_on_the_business_logic_of_sustainability.html Ardichvili, A. (2012). Sustainability or limitless expansion: Paradigm shift in HRD practice and teaching. European Journal of Training and Development, 36(9), 873-887.
Aspen Institute Center for Business Education. (2012). Beyond grey pinstripes report. Retrieved from beyondgreypinstripes.org/
Borin, N., & Metcalf, L. (2010). Integrating sustainability into the marketing curriculum: Learning activities that facilitate sustainable marketing practices. Journal of Marketing Education, 32(2), 140-154.
Cordano, M., Ellis, K. M., & Scherer, R. F. 2003. Natural capitalists: Increasing business students' environmental sensitivity. Journal of Management Education, 27, 144-157.
Desjardins, J. R., & Diedrich, E. (2003). Learning what it really costs: Teaching business ethics with life-cycle case studies. Journal of Business Ethics, 48, 33-46.
DiMeglio, F. (2009, February 3). Green Business Programs Gain Traction. BusinessWeek Online, 7. Retrieved from Business Source Premier, EBSCO. Retrieved from search.ebscohost.com
Esty, D. C., & Winston, A. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: Wiley.
Filho, W. L. (2000). Dealing with misconceptions on the concept of sustainability. International Journal of Sustainability in Higher Education, 1(1), 9.
Fredriksson, P., & Persson, M. 2011. Integrating sustainable development into operations management courses. International Journal of Sustainability in Higher Education, 12(3), 236-249.
Hoffman, A. J. (1999). Environmental education in business school. Environment, 41(5), 4-5.
IDEO. (2008). Using life cycle awareness tools. Palo Alto, CA: IDEO. Retrieved from http ://docstoc. com/docs/1024040/Sustainability
Izberk-Bilgin, E., Klein, B. D., Chandra, C., Lee, H. W., Susko, D., Lee, M., & Zikanov, O. (2012). A multidisciplinary team-teaching approach to sustainable business education. Journal of Case Studies in Education, 3, 1-19.
Jabbour, C. J. C. (2010). Greening of business schools: A systemic view. International Journal of Sustainability in Higher Education, 11(1), 49-60.
Kilbourne, W. E., & Carlson, L. (2008). The dominant social paradigm, consumption, and environmental attitudes: Can macromarketing education help? Journal of Macromarketing, 28, 106-121.
Maxfield, S. (2011). Teaching economics to business students through the lens of corporate social responsibility and sustainability. The Journal of Economic Education, 42(1), 60-69.
McDonough, W. (2005, February). Cradle to cradle design. Retrieved from ted.com/talks/william_mcdonough_on_cradle_to_cradle_design.html
Meyer, N., & Munson, B. (2005). Personalizing and empowering environmental education through expressive writing. Journal of Environmental Education, 36(3), 6-14.
Ormsby, K. (2010, March 16). Green MBA appeal: Save green, make green. The Seattle Times Local News. Retrieved from seattletimes.nwsource.com/ html/localnews/2011362025_greenmba.html Ottman, J. (2011). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. San Francisco, CA: Berrett-Koehler. Park, J.,
Sarkar, R., & Bunch, R. 2012. Sustainability and management education in China and India: Enabling a global green economic transition. Business Leadership Review, 9(1), 1-15.
Rands, G. P. (1993). Preparing students to work for sustainability: Teaching as if the earth's future mattered. Journal of Teaching in International Business, 5, 19-46.
Rands, G. (2009). A principle-attribute matrix for environmentally sustainable management education and its application: The case for change-oriented service-learning projects. Journal of Management Education, 33(3), 296.
Rands, G., & Starik, M. (2009). The short and glorious history of sustainability in North American management education. In C. Wankel & J. A. F. Stoner (Eds.), Management education for global sustainability (pp. 19-49). Charlotte, NC: Information Age Publishing. Redefining Progress. (2006). About the ecological footprint. Retrieved from http:/ /rprogress.org/newprojects/ecolFoot.shtml Richardson, J., Irwin, T., & Sherwin, C. (2005, June). Design & sustainability: A scoping report for the Sustainable Design Forum. London, England: Design Council. Retrieved from britishdesigninnovation.org/new/dd/ images/reports/ 3_Design_&_Sustainability_Design_Council_Scoping_Report.doc
Rudell, F. (2011). A green marketing course for business undergraduates. Journal of Case Studies in Education, 1, 1-8.
Sahlberg, P., & Oldroyd, D. (2010). Pedagogy for economic competitiveness and sustainable development. European Journal of Education, 45(2), 280.
Schaefer, A., & Crane, A. (2005). Addressing sustainability and consumption. Journal of Macromarketing, 25(1), 76-92.
Uhl, C., & Anderson, A. 2001. Green destiny: Universities leading the way to a sustainable future. BioScience, 51(1), 36-42.
Wales, J. (2008, February 19). We're smarter than you think. Washingtonpost.com. Retrieved from washingtonpost.com/wp-dyn/content/article/2008/ 02/18/AR2008021801248.html
Wankel, C. (2010). Cutting-edge social media approaches to business education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs. Charlotte, NC: Information Age Publishing.
Weber, C. M., & Roy, S. (2010). The impact of sustainability on global trade: A cross-curricular project. American Journal of Business Education, 3(10), 25-38.