Likewise, a video should include the superintendent as primary spokesperson, dressed professionally, talking about these items while images show the buildings in various condition. Current students can be used as well, talking about how better resources could help them perform better. One may be a recent graduate attending college. That person’s narrative should describe the success he or she was able to find in the district that prepared him or her for college. These would engage mirror and reward neurons while helping voters recall prior experiences with the district’s success. Students shown should be dressed in nice sporty to casual wear to mirror the image of a good, disciplined student.

The video can include testimony, also, from a local business person or manager at the local grocer, talking about the quality of employees drawn from the students working there. This person should be dressed professionally relative to the acceptable dress code of their business/ profession. They should mirror adults in the community concerned about business matters and a favorable economic perception.

The video could also include a reference to the success of the sports teams while contrasting it with the declining academic performance, calling on voters to bring the academic performance to the level of athletic performance. That may appeal well with the athletically inclined voters.

As with the other school levy video, the screen should not show more than one person and one building behind him or her at a time. It may also show just text and the image of a building alternatively.

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