1. Moore (1991).


Christensen, M. C. (1992). Exploring the limits of the technology S-Curve. Part I: Component of technologies. Production and Operations Management, 1(4), 334-357.

Heskett, L. J., Thomas, O. J., Gary, W. L., Earl Sasser Jr., W., & Schlesinger, L. A. (1994). Putting the service-profit Chain to work. Harvard Business Review, 72(2), 164-174.

Hisrich, D. R., & Michael, P. P. (1991). Marketing decisions for new and mature products. New York: Macmillan Publishing Company.

Lilien, G. L., Kotler, P., & Sridhar Moorthy, K. (1992). Marketing models, (pp. 513-514). Prentice-Hall: NJ.

Moore, A. G. (1991). Crossing the chasm:Marketing and selling high-tech products to mainstream customers. New York: Harper Business Essentials.

Reichheld, F. F., & Earl Sasser, W. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105.

Roberston, S. T. (1993, October 15). How to reduce market penetration cycle times. Sloan Management Review, 35, 87-87.

Rogers, M. E. (1962; 1983). Diffusion of Innovations. New York: Free Press.

Schwarze, R., & Wein, T. (2005) Is the market classification of risk always efficient? Evidence from German third party motor insurance. University of Luneburg Working Paper Series in Economics No. 3, vwl/papers ISSN 1860 - 5508. Retrieved from fileadmin/user_upload/Forschungseinrichtungen/ifvwl/WorkingPapers/ wp_03_Upload.pdf.

Urban, G. L., & Hauser, J. R. (1993). Design and marketing of new products. New Jersey: Prentice Hall.

Zeithaml, V. A. (1991). How consumer evaluation processes differ between goods and services. In J. H. Donnelly & W. R. George (eds), Marketing sciences (pp. 186-190). Chicago: American Marketing Association.

< Prev   CONTENTS   Source   Next >