Discussion Questions

  • 1. Do you think the tourism and hospitality industries will benefit more than other industries from the increase of social entrepreneurial activity? Explain why or why not.
  • 2. Think of a tourism destination that you know well. What are the key social, environmental or economic issues in that destination? What type of social enterprise do you think would be most needed to help with the problems?
  • 3. As you consider the future of the world in the next 10 years, what changes do you think need to be made to the tourism industry to keep it sustainable? How does social entrepreneurship fit into your proposed solutions?


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Pauline J. Sheldon is Professor Emeritus at the School of Travel Industry Management at the University of Hawaii, Honolulu, USA where she also served as Professor and Dean. She has published books in the fields of Tourism Information Technology, Wellness Tourism, and Change in Tourism Education. Her research interests also lie in the areas of corporate social responsibility and sustainable island tourism. She co-founded Tourism Education Futures Initiative (TEFI), served as President of the International Academy for the Study of Tourism, and has been awarded UNWTO Ulysses Award, the TTRA Lifetime Achievement Award.

Anna Pollock is a consultant, strategist, international speaker, and change agent. Recipient of The Visionary of the Year Award from the Canadian tourism industry, Anna also serves as Visiting Fellow at Oxford Brookes University (UK) and recently co-founded the Tourism Changemakers’ Forum to foster social enterprises within hospitality. She has undertaken seminal work in sustainable tourism, and during the 1990s Anna became a thought leader on the strategic implications of the Internet. She now focuses on models of destination development including Conscious Travel, a new, grass roots approach to lead a destination into prosperity.

Roberto Daniele was Senior Lecturer in Entrepreneurship and Marketing at Oxford Brookes University, UK. He founded the Hospitality and Tourism SE Forum, was Director, Tourism Changemakers’ Forum, and executive member of Tourism Education Futures Initiative (TEFI). Roberto developed and led Oxford Brookes SE Awards (OBSEA)—a program to support social entrepreneurs in universities. The program won awards and was shortlisted for the Guardian Education Awards. In 2014 he founded Tourism Innovation Partnership for Social Entrepreneurship (TIPSE) a consortium of universities and social enterprises to promote SE in academia and industry. In 2016, Roberto won the UnLtd “Social Entrepreneurship Champion” award for his work on TIPSE

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