• 1. Using examples, discuss the key difference between the Best Sustainable Development Model and other NGOs such as the Rotary Club and the Lion’s Club to help the poor.
  • 2. Identify and discuss factors that can either improve or impede sustainable development initiatives.
  • 3. Why, or why not, is social entrepreneurship the only answer to solve poverty?
  • 4. Using examples, discuss the challenges faced by social entrepreneurs such as Best to get Government’s support.
  • 5. What do you think will happen to communities in poor developing countries who traditionally depend on politicians and NGOs for handouts once they become self-reliant through social entrepreneurship programs? Why or why not will such communities make the incumbent politicians insecure and will such communities vote for the opposition party?


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Jamie Murphy is Professor and Research Director at the Australian School of Management. His background includes; European marketing manager for PowerBar and Greg Lemond Bicycles, and lead academic for the Google Online Marketing Challenge. His Ph.D. is from Florida State University, and his industry and academic experience spans continents and includes hundreds of academic publications and presentations, as well as many New York Times and Wall Street Journal stories. His research focus is on the effective use of the Internet for citizens, businesses and governments, particularly Massive Open Online Courses (MOOCs), and sustainability (particularly energy, transportation and recycling).

Albert Teo graduated in Economics (Honors) from the University of London in 1977. He operates multi-award winning Borneo Eco Tours and the Sukau Rainforest Lodge, which became a charter member of National Geographic Unique Lodges of the World in 2015 ( In 2013 his foundation Borneo Ecotourism Solutions and Technologies, or BEST Society (www. received the UNWTO Ulysses Award for excellence and innovation in tourism. In October 2006, Albert was appointed Adjunct Lecturer by Edith Cowan University, Australia. In 2012, he was conferred a Fellow of Edith Cowan University. He is now an Adjunct Professor of University Malaysia Sabah.

Casey Murphy is completing her Master of Philosophy at the University of Notre Dame Australia, and is an Adjunct Research Associate with the Australian School of Management. She graduated with a Bachelor of Arts in Environmental Science and Geography from the University of Notre Dame Australia in 2009. She has a passion for teaching and educating guests about the history and the environment. She has taught children in an outdoor learning environment in the USA and volunteered for six months at Borneo Eco tours. Currently she works as a tour guide in Perth and Rottnest Island. Her research focus includes outdoor/environmental education for children, ecotourism and sustainability.

Eunice Liu is the Dean and Director of Business and Leadership Faculty with responsibility for establishing the Australian School of Management as a leading private higher education provider. As an accomplished industry practitioner, Eunice has a wealth of international industry experience in management, knowledge management, leadership, change management, new business development, sales, marketing, strategic management and project management ranging from hospitality, government to commerce industries. Her passion is learning and teaching and scholarly activity through research and journal papers. Eunice’s research interests include: leadership, knowledge management, strategic management, innovation, entrepreneurship, intrapreneurship, sustainability, cross-cultural management and change management.

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