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  • 1. How can tourism development address some the basic socio-economic development needs in places like Jisr az-Zarqa?
  • 2. How can the business survive during times of crisis (e.g., surges in Israeli- Palestinian violence) when tourism essentially stops?
  • 3. How is this model transferable to other settings?


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Alexandra Stenvall completed her Master’s thesis (2013) in the Department of Tourism Studies and Geography and the associated European Tourism Research Institute (ETOUR) at Mid Sweden University. Her research focused on the application of the social business model to tourism development. During her time at Mid Sweden University, Alexandra also completed an internship at the prestigious Grameen Creative Lab (2013). The research presented in this chapter is derived from Alexandra’s thesis work conducted at Mid Sweden University.

Daniel Laven is an associate professor and head of department in the Department of Tourism Studies and Geography at Mid Sweden University. Daniel’s research is conducted under the auspices of the university’s European Tourism Research Institute (ETOUR), and his scientific work explores how heritage can be used to create more sustainable environments. Daniel is currently co-editing a new volume titled Heritage and Peacebuilding with Diana Walters and Peter Davis, which is scheduled to be released in early 2017 (published by Boydell & Brewer).

Alon Gelbman is a Senior Lecturer and Head of the Department of Tourism and Hotel Management at Kinneret College on the Sea of Galilee, Israel. He is a Cultural Geographer and his research interests include international tourism and geopolitical borders, tourism and peace and urban/rural tourism. His research papers published in leading scientific journals such as Annals of Tourism Research, Tourism Geographies and Current Issues in Tourism. More information can be found at:

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