BIRZEIT PHARMACEUTICAL COMPANY (BPC)
BPC, established in 1974, is Palestine's leading manufacturer of generic medicines, with a working capital of $150,000. Today, its working capital is $50 million. BPC's market is not limited to the Palestinian Territories; the company has a well-established presence in different export markets, mainly, Algeria and East Europe. It continuously invests in its quality, and is able to compete within the national and international market; by the year 2006, BPC was able to establish its first international manufacturing company located in Algeria. BPC seeks continuous development, and is currently in the process of finalizing a new building constructed according to FDA standards, with the goal of producing an oncology product. As of 2010, BPC is the exclusive local Palestinian company that manufactures oncology products.
Factors contributing to the success of BPC include obtaining the latest quality standards certificates such as CGMP (current good manufacturing practices) and the ISO certification for quality systems. In addition, its strong financial position, highly educated and well-trained staff members distributed among the different departments, and a management team with long years of experience and high credibility provide a solid footing for the company.
BPC is one of the major companies that focus on communal and economic development in Palestine. The company invested the capital necessary to establish a financial stock market brokerage company (Lotus Financial Investment Co.), a microfinance bank (Al Rafah Microfinance), an insurance company (Al Takafol Islamic Insurance Co.), a real estate company (Abraj), and several venture capital investments.
BPC realizes that the significance of the Palestinian pharmaceutical industry extends far beyond the size of its revenues, and therefore has a vision to be the backbone of the health-care security system in Palestine and the region, through the manufacture of superior-quality products. BPC's efforts and role in supporting the Palestinian community have been diversified; the company views its investment in establishing new companies that can provide work opportunities to the people of Palestine, and that can affect the growth of the national economy, as a communal role.
Since 2005, BPC has shifted its social responsibility vision from the traditional one that focused on supporting health institutes, promoting education by granting scholarships, sponsoring researchers, and supporting cultural events and athletics, into a more directed vision focusing on serving the needs of the community by addressing communal problems that were not touched by the government.
BPC was one of the leading companies initiating unique and innovative corporate social responsibility (CSR) projects, with set focus and a strategic vision, directed through a well-studied plan that focused on spreading awareness about the company, its status, products, investments, growth, and quality. In less than five years the company succeeded in building a solid image within the local market, resulting in increased awareness among Palestinians, numerous requests to visit its facilities, and demand for BPC's products.
BPC employs 300 people, within its main location in Palestine. However, due to the company's 35 years of growth, BPC decided to enlarge its premises and to bring all employees together under one roof instead of having three branches in one city. This was not welcomed by employees and resulted in dissatisfaction and operational difficulties. As a result, it was difficult to get the company's teams working together, serving the bigger goal of supporting the company's success and mission.