Generation Y (1980-2000)

This generation is constituted by people born in the early 1980s and until the late 1990s and it also known as Millennials. It is expected that by 2020, it will constitute half of the active population. This generation was born exposed to diseases such as AIDS, witnessed terrorism as a global phenomenon, and grew up playing with electronic equipment. However, proactivity, ambition, and optimism are characteristics associated with Generation Y.

Generation Y has grown up with the Internet facilities, entertained by electronic games, and the technology is incorporated in their lives. The members of this generation believe in constant change, and their focus is on a short term. Plus, they are not fans of pre-established rules and the frequent exchange of jobs is seen as natural. They are not people used to face authoritarian environments and do not like to wait—they are used to have everything at a distance of a click.

The children that constituted this generation had a schedule full of activities, such as music or language lessons, and sports, so the time to play without having to demonstrate productivity was scarce, especially due to the need that families felt to prepare them promptly to the future.

Millennials developed the systemic thinking, very encouraged by the virtual world, being that competence relevant to the workplace. However, they need to develop their emotional intelligence. Also noteworthy are the behaviors of openness to diversity such as gender, race, beliefs, or religious differences.

Generation Y tends to highlight the fundamental goals of life for which its members are willing to fight, such as a comfortable life and liberty. It is known as the generation technology for having been born and grown up immersed in technology advances—the members of Generation Y entered the job market approximately around 2000.

Technological advances and changes in society have had a great influence on Generation Y and when compared with previous generations it tends to have a more tolerant behavior, more confident, and more biased to value education. Furthermore, it is composed by people with higher skills and integrated into the virtual technologies, as well as the various types of technology and, in those situations, can have a greater ease and skill that their predecessors had.

Once the Millennials have grown in an environment of technological advances and enhance learning that carries the expectation of continuing this process of continuous learning within the organization. In short, it is important for them to feel that their professional and intellectual growth is aligned with their needs. In short, it is important for them to feel that their professional and intellectual growth is aligned with their needs.

Because it is a generation used to speed, it is important for them to receive opinions, suggestions, and worth improvement aspects about their performance at work on frequent basis. On the other hand, the balance between the delegation and the freedom of action is also an important strategy to keep the Millennials involved. It is essential to provide freedom of action to the professionals of this generation, so that they can put into practice the power of innovation and creativity that characterizes them, after determining a goal to be achieved and a deadline for a particular activity.

Millennials are people with creative ability and a taste for challenges. They need to feel motivated in the workplace and will not hesitate to look for another opportunity if they do not feel recognized. The typical member of Generation Y is productive and highly goal-oriented, seeks personal growth, a career with meaning and a mentor/leader to encourage and facilitate its personal development.

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