About the Background of This Work

The study was carried out in stages comprising the following:

  • ? Preliminary analysis and website assessment: Stage I May 1, 2012—September 30, 2012
  • ? Modification of the website content and a change of its graphic design: Stage II October 1, 2012—November 30, 2012
  • ? Website popularization on other sites: Stage III December 1, 2012—February 28, 2013
  • ? Work on website positioning in the Google search engine: Stage IV March 1, 2013-May 31, 2013

What Is the Scope of This Work?

The assumption was that thanks to GA an organization can effectively (in a simple way and on its own) manage its website, that is, manage the website content and traffic. Operations that were undertaken based on the GA analyses were to result in website traffic optimization, that is, a rise in traffic due to improved positioning in search engines and a greater number of users interested in its content. The traffic optimization effect was to be reflected in an increasing number of visitors, a larger number of new users, or a larger number of returning visitors. At the same time, site visitor retention was evaluated, and content that would meet visitors’ requirements was provided. This, in turn, was to increase the number of page views per visit, reduce the bounce rate, and increase time spent on the site. As a result, the goals set by the owner were to be achieved.

 
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