Privacy and Family
Privacy is one of the most important issues in Islam. At the same time, the family is regarded as the foundation stone of the society. According to the Sharia, a man and a woman cannot live together if they are not married. Based on the same Islamic rules, unmarried couples cannot travel together, stay in the same room, have dinner in a restaurant, or swim together as they may do in the western-oriented societies. In addition, family life is to be kept private.
In consideration of these requirements, a Sharia-compliant tourism operation will be designed in such a way as to ensure a high level of privacy. For example, unmarried couples will not be accepted at the hotel or camp site, separate rooms with bathrooms will be allocated to families, and separate leisure (recreational) facilities (including beaches, swimming pools, and spas) will be presented for men and women.
Halal Food Service
Halal food refers to food that complies with the Sharia law and can be consumed by the Muslim tourists. Muslims are not allowed to eat pork, pork-derived foods including lard and bacon, and meat and by-products from carnivorous animals or those that feed on carrion. It is also deemed haram if animals are slaughtered without religious pronouncements (reciting the name of Allah) (Stephenson 2014). Consumption of any food or drinks with alcoholic content is also prohibited (Dugan 1994; Battour et al. 2010). Moreover, Muslims are not permitted to visitplaces where alcohol is consumed. In order to be considered as Islam-compliant, tourism operations should serve halal food, and if alcohol is served, this should happen in special rooms, hidden from the view of the Muslim guests rather than in the public areas.