From October till December of academy year 2013/2014th and academy year 2014/2015th author as the Assistant of Riga Technical University Professor A.Kapenieks, who provided the course “Business (Distance

Learning e-course),” supplementing the lecture content, presenting her study entitled “Use of Social microblogging to motivate young people (NEETS) to participate in distance education” to 1st year students. From October till December the course “Business (Distance Learning e-course)” was taken within two home works—“Business Ideas searches on the Internet” and “Your business idea.” The course was taken through Riga Technical Universities e-learning environment ORTUS. Author evaluated all home works in the e-learning environment ORTUS, added comments, encourage and motivate students to prepare business plans better till the final exam at the end of the semester. Each comment was prepared according to the content analysis. The assessment of the student homework was done by author concerning the seven criteria: (i) actuality or viability of idea; (ii) technological solution or how to enforce; (iii) marketing—promotion of goods or services in the market; (iv) competition; (v) financial security (e.g., planned revenues, expenses, financial support for the company’s start-up and ongoing development (bank loan, other resources, etc.); (vi) the company’s ability to realize the idea; (vii) the potential risks.

Here are some author’s comments, contained in the RTU ORTUS e-learning environment after assessment of two home works of 130 students:

“It is a good idea and a good understanding of LV local economic problems and possible solutions.”

“The idea is great, your involvement and knowledge is felt. Description well-structured and well founded. Good luck to implement plans! If you intend to implement the idea in Latvia urge timely improvement Latvian language. Based on your good vision I could not be left uncorrected Latvian spelling errors. I hope it will be a good support for your business plan. “

“Cannot be assessed, possibly innovative creative ideas, due to the stingy information. Please summon one’s strength and prepare the business plan more seriously!”

“The idea is very innovative, as long as it has not been known before. Before two years one high school student team participated to the Junior Achievement Latvia competition with this great business idea. This student team received a favorable assessment. As the company has fared forth, is not known. Have a good luck for you too!”

“You have already submitted almost a complete business plan! Good luck in implementing the ideas! Note that this region is largely popular among hunters organizations, which could be your potential customers will stay for a reasonable price.”

“Excellent idea in people’s everyday needs, while saving time and ensuring a truly preferred diet, finding the opportunity to leam about its health. Very wisely points out the potential risks. Just do not use the word ‘tablet’ of the Latvian language in the text, as there may be a misunderstanding. Consistently sticking to the same wording in Latvian. Have a nice time with this innovation to conquer the world, painting business image of Latvia!”

The author’s comments were made in positive, supportive and motivational manner supporting each student. During this period, RTU ORTUS e-learning environment could well be traced to the original falls for 1st year students. About one-third did more first homework than the second homework.

In order to establish whether and what are the factors hindering the continuing education of students, in the middle of the first semester of academy year 2013/2014th, the author carried out the above 1st year student testing under a Swiss psychologist M.Lucher color test based on the method of projection of the individual psychoemotional diagnosis. Before testing of student, the author visited the lectures “Social psychology course” of associate professor O.Nikiforovs in Baltic International Academy for the design and preparation of test forms (Nikiforovs, 2008).

The Luscher color test is a psychological test invented by Dr. Max Luscher in Basel, Switzerland. Max Luscher believed that sensory perception of color is objective and universally shared by all, but that color preferences are subjective, and that this distinction allows subjective states to be objectively measured by using test colors.

Luscher believed that because the color selections are guided in an unconscious manner, they reveal the person as they really are, not as they perceive themselves or would like to be perceived (Nikiforovs, 2008).

He believed that personality traits could be identified based on one’s choice of color. Therefore, subjects who select identical color combinations have similar personalities. In order to measure this, he conducted a test in which subjects we shown 8 different colored cards and asked to place them in order of preference. On the other hand each color position in the color line are analyzed. In this case, the first position of color down human goals and aspirations, but at last—the repressed needs and impulses. Test data results was sent to each student personally. After the collection of RTU’s color test data results it can be concluded that this test is necessary for the first year students to enhance motivation. Then, in time to determine the appropriate educational support the need for change in the learning process, balancing the traditional and e-learning form the volume to students that they can be customized according to the psychoemotional condition moment.

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