Chapter overview

Chapter 4 is concerned with the methodological approach of this study. This work is executed applying quantitative cross-sectional design, built around the central research question. In order to address the question, the research model visualizes all variables tested. In the course of this chapter, research instruments are outlined. Measurement models of independent and dependent variables, moderating and mediating variables, and control variables are illustrated. The operationalization of the research is outlined in the following paragraphs. Prior to execution of the study, quality is ensured by testing content validity and conducting a preliminary analysis. Characteristics of the population as well as the sample are described subsequently. Followers of international corporations, headquartered in Liechtenstein and the German-speaking region of Switzerland form the population for investigation. Particular attention is paid to involving a proportion of followers who are led by supervisors at a certain degree of physical distance.

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