Respondents were asked for socio-demographic information. Of 581 respondents, 32.9% were male and 67.1% female. Nearly all respondents
(93.3%) were white and 6.7% were non-white. Almost half (46.0%) of the sample considered themselves ‘Baby Boomers’, born between the years 1946 and 1964; another third (33.9%) were from Generation X (born 1965-1980); nearly 12% were from the Silent Generation, born 1927-1945 and at minimum 70 years old. Another 8% were considered part of the Millennial Generation.
About half of the sample (48.6%) work in the public sector, while almost a quarter own their own business (17.4%) or work in the private sector (12.3%). One-tenth (11.1%) are retired and 6.7% work in the non-profit sector. The sample is educated, with 36.5% holding a graduate degree and another 40% a Bachelor’s degree. Their household income is somewhat evenly distributed with a fifth (20.7%) earning less than $50,000 in annual income, 36.5% earning $50,001-100,000, 24.8% earning $100,001150,000 and 18% earning more than $150,000.
Respondents were asked about their affiliations with Moore County: three-fourths of the sample (76.8%) reported currently living in Moore County. Over two-thirds (67.9%) have their primary home in Moore County and almost as many (64.4%) work full time or part time in the county. Around a quarter claim to be active volunteers (28.2%), moved to Moore County for professional reasons (24.9%), have parents who live in the county (23.6%) or have children in the K-12 school system (22.2%). Other responses of note include 19.4% being at least the second generation in their family to live in Moore County, 17.1% stated they have visited the county for leisure/vacation, another 16.8% were born in the county and 12.9% own a business in the county. Finally, around one- tenth have visited Moore County on business (11.5%), returned to live in Moore County after moving away (11.2%) and/or retired to Moore County (11.0%).
Additionally, respondents were asked to provide their zipcode, which was designated as rural or town (urban) by the primary researcher (Table 7.1). Finally, respondents reported the number of years they had lived in the county, which were grouped into 10-year increments. Because over one- third have lived there less than 10 years, this category was further divided. Most are residents who live in one of the towns and work in the county, and over half (58.7%) have lived there for more than 10 years.
Residents were asked to evaluate their entrepreneurial inclinations by indicating their level of agreement with the following statement: I consider myself entrepreneurial either in my paid work or my volunteer work... Interestingly, the responses were split into almost equal thirds (Table 7.2.).