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Home arrow Travel arrow Linking urban and rural tourism : strategies in sustainability
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Sampling

Statistics from South African Tourism (SAT, 2012) reveal that the province of Gauteng received the greatest number of tourists in South Africa during the year 2012, capturing 44.6% of all tourist arrivals in the country. Further details indicate that, of this number, 3.86 million (46.3%) were international visitors, while 5.1 million were domestic tourists. In the same vein, the City of Tshwane (COT, 2009) states that approximately 5 million tourists visit the city annually. This study therefore considered the number of 5 million tourists to the City of Tshwane as the sampling frame from which a total sample (n = 401) was drawn to take part in the study. Any one of them could have been there during the study period from 23-27 September 2013. To find visitors to the City of Tshwane, key attractions in the city were targeted. These attractions were the Union Buildings, Freedom Park, the Voortrekker Monument, the South African Police Museum, Burgers Park and Church Square.

Following Sekaran (2003) and Krejcie and Morgan (1970), 401 (n = 401) respondents were approached to participate in the study in conformity with a convenience non-probability sampling method. Thereby each visitor to the City of Tshwane during the study period had a ‘non-zero chance of being selected’ for the study. This number (401) conforms to the sample size required to validate the study (Krejcie and Morgan, 1970; Sekaran, 2003). These studies validate a sample of 384 (n) for a population of 1 million and above (Krejcie and Morgan, 1970).

 
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