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Home arrow Travel arrow Linking urban and rural tourism : strategies in sustainability
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Conclusions and Recommendations

The conclusion from the travel and tourism competitiveness index (WEF, 2008), as discussed in the theoretical framework, is that for destinations (urban and rural) to stay competitive, they must maintain a diversity of tourist attractions. It therefore makes business sense for urban destinations, such as Pretoria, to brand and market themselves with rural destinations such as Soshanguve. This partnership would not just be for convenience but a sustainability imperative.

This study also recommends the implementation of the urban-rural tourism mix between the City of Pretoria and Soshanguve in order to make available the benefits of pro-poor tourism to the Soshanguve community. Results from the empirical study reveal that most of the visitors to the Pretoria City attractions (87%) appreciate nature, while 80% of the tourists enjoy spending time at historical places, which exist in Soshanguve. The factor analysis also brings to prominence four factors of preference to visitors to the Pretoria city attractions: adventure activities, cultural activities, social activities and outdoor activities.

Information on the background to this study indicates that, while Soshanguve provides the ideal location for adventure and cultural activities, the City of Pretoria excels in the provision of social and outdoor activities. This study therefore concludes that the urban-rural tourism mix is not only convenient but indispensable for both Pretoria and Soshanguve, as this will offer the tourists more things to do and see in both destinations, assist in projecting Soshanguve into the limelight of tourism and afford Pretoria a greater product offering.

However, it is recognized that this study only assessed the cultural and historical resources available to Soshanguve. Additional research is needed to investigate the other economic linkages available (Sandbrook, 2010), as well as the governance system (Ashley et al., 2000), especially relationships between the urban centre and rural destination. This chapter is just the first step in assessing the destination competitiveness of the region (World Economic Forum, 2008).

 
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