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Case Study Methodology

As highlighted, a case study methodology was employed for this study. FHR was chosen as the focus for the case study because it has been recognized as a socially responsible hotel chain (Reid, 2006), it demonstrates sustainability leadership within the accommodation sector (Sloan et al., 2012) and has received limited attention in the literature. The case study description is based on FHR including both internal and publicly available documentation, information gathered from the property websites and newspaper articles. A case study draws attention to what can be learned about a single case (Stake, 1995). The intention is to optimize understanding of the CS practices and initiatives carried out on FHR internationally.

The case study researcher is faced with determining how much information to collect and questions around the complexity of the case (Stake, 1995). A case study can be used in the preliminary stages of an investigation to generate suppositions, which is one of the goals of this project. Websites, secondary documentation and newspaper articles are used to explore the implementation of CS in theory. Accordingly, the scholarly questions explored in this chapter include: In what ways are CS practices carried out at FHR? What partnerships exist at FHR to support sustainability interests? In what ways has FHR facilitated product enhancement?

 
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