Menu
Home
Log in / Register
 
Home arrow Engineering arrow Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale
Source

Towards an Integrated View of Trust Components

The following section strives for an integration of interdisciplinary research on the elements that can be considered manifestations of trust in social but impersonal communication. These elements of trust are often referred to interchangeably as determinants, dimensions, or principles of trust - depending on the basic rationale. In fact, the terms all refer to elements that are likely to mirror a sense of trustworthiness or even determine whether individuals will trust another person, object, or information. The discussion of the interdisciplinary literature has provided some insights into the nature and general patterns of the trust concept. Hereafter, it can assumed that the construct exists at the intersection of several trust-mirroring concepts or trust dimensions. What follows is a proposition of two key frameworks which together enable a categorization of these trust components. This approach will guide the further development of an understanding of what has to be included specifically in the eWOM trust domain and what has to be excluded.

 
Source
Found a mistake? Please highlight the word and press Shift + Enter  
< Prev   CONTENTS   Next >
 
Subjects
Accounting
Business & Finance
Communication
Computer Science
Economics
Education
Engineering
Environment
Geography
Health
History
Language & Literature
Law
Management
Marketing
Mathematics
Political science
Philosophy
Psychology
Religion
Sociology
Travel