III: Applications in Other Contexts and Industries

In Part III, we illustrate the broad range of challenges that have been addressed with Mental Modeling by presenting several case studies in distinct domains.

Chapter 7: Farmers’ Decision Making to Avoid Drug Residues in Dairy Cows demonstrates the application of Mental Modeling to understand the decisionmaking process that farmer’s use when deciding whether and how to use medications, particularly antibiotics, with their livestock.

Chapter 8: Influence of the CHEMM Tool on Planning, Preparedness, and Emergency Response: a Customized Strategic Communications Process Based on Mental Modeling Mental Modeling as a foundation for developing a web portal (Chemical Hazards Emergency Medical Management Tool) to inform first responders, doctors, and citizens about the properties of common hazardous chemicals and the proper response if one comes into contact with those chemicals.

Chapter 9: The Chamber of Mines of South Africa Leading Practice Adoption System details the use of Mental Modeling for designing an industrial initiative to achieve systematic adoption of innovative technology and best practices.

Chapter 10: Conducting Effective Outreach with Community Stakeholders about Biosolids combines Strategic Risk Communications™ with Mental Modeling to better understand judgments of biosolids land applications across a wide range of stakeholders.

Chapter 11: Using Mental Modeling to Systematically Build Community Support for New Coal Technologies for Electricity Generation describes an application of Mental Modeling within a rural community in Alberta, Canada.

Chapter 12: Saving Lives from a Silent Killer: Using Mental Modeling to Address Homeowners’ Decision Making about Carbon Monoxide Poisoning describes how Mental Modeling was used to assist the Technical Standards Safety Authority of Ontario and the Carbon Monoxide Safety Council in developing insight-based risk communications focused on raising homeowner awareness of the risk of CO in the home and the need to take appropriate action.

Chapter 13: U.S. Census Bureau Integrated Communications Services for Data Dissemination: Mental Modeling Case Study with Key Internal Expert Stakeholders presents an application of Mental Modeling applied to strategic stakeholder engagement to establish a customer-centric and data-driven method of communications to support the Census Bureau’s mission to increase availability of data and survey analyses to the general public and other key audiences.

IV: Mental Modeling Software Support

Chapter 14: Mental Modeling Software Support introduces CASS™ software, developed to support Mental Modeling.

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