The Benefits of Management Dashboards

b Fully customisable, provides users with all the analytical information necessary to efficiently fulfill their roles.

b It provides a clear view of company KPIs to enable analysis of defined objectives.

b Intuitive, easy to use with rapid user adoption.

b Flexible, tailored to meet the specific goals, objectives and strategies of your company.

b Measure performance of departments.

b Measure Your Return On Sales & Marketing.

b Provides right information to the right people at the right time to optimise and accelerate decision processes.

Executive Dashboard project participants are fortunate when they have the opportunity to work with true graphic designers on the visual design portion of the dashboard. There is a real opportunity to see that design is a discipline and that the value the visual design team is not merely skin deep, but integral to the success of the dashboard interface. Of course, graphic designers vary in skill and understanding, but you know you are in the presense of a real master when they teach you the fundamentals of their trade. When they expose the "why” of their decision making, you learn that making your business intelligence dashboard intuitive relies on understanding factors of human perception.

Let me illustrate the point with a great example from the incredible book, Designing Interfaces by Jenifer Tidwell. In the chapter on "The Basics of Information Graphics,” Tidewell points out a topic of great interest and value: Pre-Attentive Variables.

Basically, the idea is that you have to choose your visual features very carefully because they operate "preattentively”—that is, they convey information before the user pays conscious attention.

Now that you know how important it is to use preattentive variables when you need to impress upon your user a quick understanding, wouldn't you like to know what the actual preattentive variables are? Of course, so here you go. Use these techniques in your business intelligence dashboards and reports and enjoy the level of understanding they can bring:

b Color b Position b Brightness b Orientation b Saturation b Size b Texture b Shape

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