Focus Group and Individual Interviews

A focus group can consist of a group of people around 6-12 participants. The objective is to keep the group small enough to ensure that free flow of communication and information is facilitated. Focus group discussion is a valuable tool used to learn more about the opinions of organization

TABLE 3.1

Culture Survey Assessment Questions

1.

Management demonstrates support for change.

2.

The management team is trusted and respected by workers.

3.

Employees enjoy their time at work.

4.

Employees are motivated to perform their jobs.

5.

Management is responsive and supports suggestions from workers.

6.

In my organization, we celebrate our success and learn from our mistakes.

7.

The management team is visible across the organization.

8.

Communication from top managers is accurate when it reaches lower levels within the organization.

9.

Morale is high across the organization.

10.

My organization has a clear vision.

11.

The vision of the organization is shared among organizational members.

12.

My management is open and honest in communicating information.

13.

Communication in my organization flows in ah directions fluently.

14.

The people in my organization easily adapt to changes in process and business practices.

15.

I often recommend process improvement changes to my supervisor or manager.

16.

Management is receptive to new ideas from employees.

17.

Roles and responsibilities of organizational members are clearly defined, communicated, and understood.

18.

My input is valued by my managers and peers.

19.

My organization has clear goals and vision.

20.

I believe that my opinion is valued by management.

21.

Management has an open door policy.

22.

Employees are motivated to perform their jobs.

23.

The mission, values, and goals of the organization are posted for everyone to see.

24.

Conflicts are handled fairly.

25.

Knowledge and information are shared freely with everyone in the organization.

26.

Disagreements are resolved quickly.

members on designated topics. Some guidelines to consider when conducting focus group discussions are as follows:

  • • Keep the list of questions short in the range of 10-15 questions.
  • • Ensure that questions are short and clear. Ensure the use of terms that are familiar to the participants.
  • • Use open-ended conversational type questions.
  • • Avoid using leading questions.
  • • Ensure that the questions are nonthreatening.
  • • Each question should focus on a single element or activity.
  • • Select participants who have knowledge of the topic.
  • • Select the appropriate meeting location that would ensure privacy for the group.

Interview Question Examples

TABLE 3.2

1.

What do you enjoy most about working in your organization?

2.

What words would you use to describe the culture of your organization?

3.

What are the most common complaints workers have concerning your organization and leadership team?

4.

How does communication flow in your organization?

5.

Are you provided with the equipment and training needed to perform your job safely and successfully?

6.

How comfortable are the people in your organization in communicating with management (supervisor, middle management, and senior manager)?

7.

How comfortable are you in communicating with management (supervisor, middle management, and senior manager)?

8.

How comfortable are you in raising concerns to management?

9.

Are the skills and abilities of the people in my organization valued by management and used in their current job? How are they used?

10.

How important is trust to the employees in your organization?

11.

How are employees encouraged and willing to get involved in solving issues?

12.

What words would you use to describe the management team?

13.

How would you describe your supervisor's leadership abilities?

14.

How does the leadership team demonstrate trustworthiness?

15.

How often do you communicate your ideas and suggestions on improving business processes?

16.

How do the people in your organization handle changes?

17.

How engaged are the employees in your organization when it comes to participating in business outcomes?

Individual interviews can be used when gleaning information from one individual. This method is the best method to use to get feedback from senior managers. The same questions used during the focus group discussions should be discussed during the interview process along with additional questions that may be appropriate only for senior managers. Individual interviews should be kept to the prescheduled timeframe.

The use of focus groups and individual interviews is a good combination to collect additional data on the cultural health of an organization. Together the information gleaned can provide valuable insights into the views and opinions of the leadership team and the workforce. Examples of questions that can be explored during these interviews are listed in Table 3.2.

 
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